A Content Marketing Specialist’s Tips on Contact Forms

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We all blog for our own reasons. Some of us want to share our innermost thoughts and ideas with the world. Some of us want to expose our talent in writing, photography, programming or even humor. And most of us seek to be compensated for our effort – with money, preferably, or with free stuff offered in exchange for our work. But to earn money or be reached out to by advertisers, we need to be “contactable”. And the easiest way to be that is through publishing our contact details on our blog.

No matter what your topic is – tomorrow’s news, yesterday’s trends or how to play the best online video poker games at Red Flush online casino – you need to publish your contact details on your website. But it’s not enough to publish your contact details – you need to make sure they are correct, so that you won’t miss any opportunities that come knocking at your door. But many website owners fail to keep their contact details in a good condition – and they miss out.

How can you contact a blog owner?

Ideally through a contact form posted on the website. If you are a WordPress user, you have a number of plugins that can handle it for you – Contact Form 7 is among the most popular. But you need to make sure it works, otherwise all you will show your visitors is a short code marking the place where a contact form should be showing. Sometimes you update your WordPress, or it does the updating for you automatically, but you fail to do the same with your plugins. Other times you forget to install the plugin altogether, or fail to activate it. But there are times when the captcha is not working, and it fails to show the security code to visitors. Which makes it impossible for me, the man with the money, to reach out to you.

Some bloggers prefer to publish an email address instead of a contact form. Most of the times the address works, and can be used to contact the owner. But there’s nothing more annoying than the case when it doesn’t. If I spent tens of minutes writing a personal email to you, with a proposal tailored to your website, and all I get is a “failed to deliver” message – well, no matter how great your blog would be, I will never reach out for you again.

Whenever I try to reach out to a blogger, I form a first impression. If your contact form is hosted by a third party, not working, or you don’t have a working email address, my first impression will not be a good one. And when the time comes for a campaign, which can land some cash in your pocket, I won’t come knocking to you again.

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