Central Oregon abounds with entrepreneurs. Entrepreneurs are independent, unique and play by their own rules. An Entrepreneur’s Trail Guide sends entrepreneurs, brand new or experienced, on a journey to successfully establish their entrepreneurial lives so they can do more of what they want to do and be more of who they want to be.
Often, entrepreneurs embark on their new business ventures without thinking through what they need to create a successful venture AND maintain a balanced life. An Entrepreneur’s Trail Guide is a workbook for entrepreneurs. The Trail Guide invites entrepreneurs to explore who they are right now by doing a deep dive into their values, strengths, and purpose.
Next, entrepreneurs will create a vision for their lives, integrating their entrepreneurial vision with their vision for work/life balance. In the third section of the book, entrepreneurs “Map Your Trail” to the vision. In “Boots On!” entrepreneurs begin the actions necessary to launch their business on the right foot.
Finally, in “Relish the View,” they look back on what they have accomplished, celebrate the journey so far, and prepare to take their business to the next stage.
An Entrepreneur’s Trail Guide does not replace basic “how to” books for entrepreneurs. It is the precursor to the myriad of “how-to” resources available at COCC, online, and in bookstores. Entrepreneurs who have used the Trail Guide report that this new approach is a necessary approach. They wish someone had asked them all these imperative questions before they ever put out their shingle.
Lois Vallerga, president of the Vallerga Company, writes, “I can’t imagine a more valuable tool for any individual who is embarking on their journey as a new or next venture entrepreneur.”
Author Andrea Sigetich is an executive and entrepreneur coach. After 15 years working in major corporations, she opened her own entrepreneurial venture in 1997, SageCoach. She has worked with hundreds of entrepreneurs and leaders, both on and off the hiking trails of Central Oregon. She earned the designation of Master Certified Coach in 2004 – one of the earliest coaches to reach the highest level of distinction in the professional coaching profession. This is Andrea’s second book, having published Play to Your Strengths with Career Press in 2008. She and her husband moved to Bend in 1988. And, of course, she is an avid hiker!
Andrea will be speaking about An Entrepreneur’s Trail Guide at Dudley’s Bookshop Café in downtown Bend at 135 Minnesota Avenue at 4:00 PM on Saturday September 20, and on KPOV Radio (88.9) at 9am on Friday, September 19.
Andrea Sigetich, MCC & CPCC
541-318-5748
www.SageCoach.com
