(Hayden Homes team members and leadership from the Bend Chamber of Commerce cheer as Oregon State Senator Anthony Broadman cuts the ribbon at the Parkside Place model home grand opening | Photo courtesy of Hayden Homes)
On April 7, Hayden Homes celebrated the model home ribbon-cutting and grand opening of the vibrant new Parkside Place community. The event, co-hosted by the Bend Chamber, marked a major milestone for housing goals in both Oregon and the City of Bend.
Parkside Place is a direct result of the state’s first housing pilot project, 2016’s House Bill 4079. This successful public-private partnership offers hundreds of new market-rate and affordable housing units for rent and homeownership on Bend’s central eastside. The 37-acre community—with more than 300 new housing units—is located less than a mile from grocery stores, restaurants, and other services. Parkside Place represents the culmination of an incredible multi-year collaboration between Hayden Homes, the State, and the City to create housing that Bend’s middle-income households can afford.
Following HB 4079, the State awarded Bend a pilot project allowing a one-time urban growth boundary expansion for housing development if at least 30 percent of the homes were priced affordable to people earning 80 percent of area median income (AMI) or below. Oregon State Senator Anthony Broadman, who previously served on the Bend City Council and now represents much of Central Oregon in District 27, spoke at the event.
“Parkside Place is an example of what is possible for Central Oregonians when the public and private sectors work together to solve our greatest challenges,” said Senator Broadman. “The City of Bend and Hayden Homes have partnered to successfully use one of our state’s first legislative housing tools to produce hundreds of deed-restricted and market-rate homes that more local wage-earners can afford.”
A deed restriction is a tool to create long-lasting housing affordability by restricting the rental or sales price of a housing unit every time it is re-leased or resold. Deed restrictions are often in place for decades, and can ensure that an apartment or home is only made available to a household earning below a specific area median income.
At Parkside Place, Hayden Homes exceeded the required 30 percent deed-restricted housing, delivering a full 40 percent of the units in the community as affordable—including 108 rental apartment units in the first phase of development. All 139 affordable units in Parkside Place will be deed-restricted for fifty years and priced for households earning 80 percent of Deschutes County AMI or below. (In 2025, 80 percent AMI is $98,800 for a family of four* according to the U.S. Department of Housing and Urban Development, or H.U.D.).
Hayden Homes has also delivered new market-rate housing that more local households can afford. Market-rate homes in Parkside Place are currently priced beginning at $424,990—approximately $295,000 less than Bend’s median home sales price. According to H.U.D., this sales price is affordable for households earning 81 percent area median income and above. At Parkside Place, more nurses, educators, healthcare workers, first responders, fixed-income retirees, and other middle-income households can access attainable homeownership.
“At Hayden Homes, we know it’s going to take all of us to help solve our region’s housing crisis,” said Craig Smith, Chief Operating Officer for Hayden Homes. “We are committed to being a part of the solution. Parkside Place is a community where Bend’s hardworking individuals and families can find homeownership opportunities they can afford with local services nearby. We are grateful for our elected leaders’ collective efforts to help produce the housing our region needs, and Hayden Homes is thrilled to welcome everyone to our new community in Bend.”
Parkside Place offers thoughtfully designed homes and lifestyle options designed to suit every stage of life. Homeowners will enjoy beautifully maintained common areas and a future 4-acre park, as well as HOA dues set well below those of many nearby communities.
Neighbors and Central Oregonians are encouraged to tour this unique community and learn more during the upcoming Grand Opening Weekend. From 12-5pm on Saturday, April 11, and Sunday, April 12, guests at this free event can tour a new model home, meet the sales team, and be part of this exciting milestone. Complimentary food, refreshments, and fun giveaways will be available throughout the weekend.
Learn more about homes for sale in Parkside Place.
Directions: From Bend, follow US-20 E/NE Hwy. 20 until you arrive at NW Generosity St., turn right into the Parkside Place community.
*H.U.D. determines that a household is not “housing cost burdened” if they spend no more than 30 percent of their income on housing. For example, the AMI in the Bend-Redmond MSA in 2025 is $123,000 (assumes family of four, two wage earners).
About Hayden Homes:
Established in Redmond, Oregon in 1989, Hayden Homes has provided over 28,000 new homes to price-conscious, value-driven homebuyers in underserved, secondary markets throughout Washington, Oregon, Idaho and Montana. Hayden Homes continues to be the largest privately-owned new home builder in the Pacific Northwest. Hayden Homes exists to Give As You Go, so together we build a strong community, and lead fulfilled lives.
Hayden Homes has contributed $7.7 billion to local economies and has created more than 112,000 jobs since the company’s inception. Hayden Homes supports philanthropic efforts in the communities in which they build and have contributed more than $88 million in charitable donations with the flagship of their giving through the 501(c)(3) nonprofit, First Story. To date, First Story has provided over 125 families throughout the Pacific Northwest with an affordable home and a first step toward financial freedom. The Hayden Homes brand family of companies includes Simplicity by Hayden Homes, Wise Size Homes and Hayden Homes, all providing an unparalleled selection of opportunities for those looking to purchase a new home.
