There are many ways to communicate and effectively connect with customers. One of the most powerful ways, especially for hyper-personalization, is sending customized, personalized video emails to your entire target audience. These can be a powerful tool and an essential part of any sales engagement platform.
The two primary technologies that are used today are Artificial Intelligence (AI) and Machine Learning. These technologies use computers to collect data, learn from the data, make predictions based on what has been learned, and then automate the process, allowing them to function without much human intervention.
Benefits of Automating Video Emails
A significant benefit of automating video emails is that you can take a video template -such as your company’s ‘About Us’ video and have each personalized version sent out in less than an hour without much human intervention.
On average, clients who use personalized videos have reported a 2.5x increase in customer response rates. Further, since these emails are targeted, those who respond will be more qualified leads. It means you’re wasting less time on unqualified prospects and spending more on people who are more likely to buy your product or service.
Boost Sales
When you collect data, learn from it, make predictions based on what it has learned – and then automate the process – your results improve drastically. It is especially true with hyper-personalized email marketing.
Here’s how it works: You can upload three videos, for example, a general video that describes your company, product, and vision, and another one that talks about specific products or services and any offers you may have on that specific product or service.
Knowing which videos to personalize among this set is where machine learning comes in handy. The system learns which ones are more relevant than others for each prospect or customer.
Engagement
Video content is becoming more popular year over year. Some customers prefer watching a short two-minute video over reading an entire article. Due to this, video content has proven to be an essential part of sales engagement platforms for various companies across various industries.
For example, if you’re using text on your website now and switch it out with a short two-minute explainer-style video instead – what do you think will happen?
Well, there’s a good chance that more people will watch the video than read the same amount of information in another form factor. That means they’ll understand your product or service better, have a better idea about how it works, and be more likely to convert!
Since videos are best when accompanied by text/subtitles, try inserting a short 1-2 sentence description at the beginning of the hyper-personalized version. This way, you can have more control over what they are seeing before an offer is introduced.
And, of course, the best practice here is to start testing! You, as an organization, should determine if this type of approach will work within your own sales cycle.
The point to remember is that there are many benefits to sending automated emails with personalized videos.
Greater Sales
According to 2018 data from Animoto, around 93 percent of marketers claimed to get new customers through a new video they posted on social media.
Spend more time with your prospects once they’re engaged by sending targeted follow-up emails through email marketing automation.
Unlike the generic ‘thank you’ or ‘congratulations!’ messages you might send when someone subscribes, these automated emails are hyper-personalized based on specific information to each customer.
For example, if someone has watched a video about your company’s ‘About Us’ and then gone on to watch another one. It is safe to assume they want to learn more about who you are as a business. So, an automated email including three videos sent immediately after the first would be perfect at this point.
