Instagram is rapidly expanding its reach online. According to data from RivalIQ, the engagement rate on Instagram is 17x more than on Facebook and 33x more than on Twitter. The 2014 Forrester study that reveals an average engagement rate to be 58 times more than Facebook also confirms this trend.
Engagement is more on Instagram than any other social media platform. And it is rapidly increasing. This is the key reason that you should increase your Instagram followers. Of course, you can always use a manual growth service like Growthoid to do all the work for you.
And the best part of this winning marketing strategy is you can easily add on more followers on Instagram. Here are some ideas to consider for better customer engagement and visibility.
Custom Hashtags
With the right hashtag, it is easy to reach out to your target customers. Here are some hashtag concepts that can turn the tide in your favor.
- Make a branded hashtag for your marketing campaigns, a separate one for each campaign you create. The hashtags direct followers to your best posts and having separate but branded hashtags are not too promotional so they appeal to followers and their connections thus increasing your followers.
- Use the branded hashtag on your profile, in your printed ads, store signage, and at all relevant events to reach out to a maximum number of potential followers.
- Make sure the tags you use are specific and precise so it will remove many of the competitors focusing on the same group of people. This makes your accounts simple to find and follow.
- Add trendy hashtags that convey your ideas but at the same time add fun and appeal.
- Your hashtags should be able to find your target customer and have more intent while following the format of the hashtags that are trending now.
Have An Attractive And Optimized Profile
There is a lot you can do with your Instagram profile. Instead of keeping the same old profile that links to your website, change the bio frequently, and make use of the clickable link to increase traffic to your recent post or product promo page.
Another new change that can increase your visibility is the keyword search option introduced by Instagram. So, without even hashtags or account links, just entering the keywords can lead to your posts easily.
By optimizing your bio and username for the target keywords you can increase user engagement. To create a killer name in your bio, consider factors like
- Your specific genre
- The industry you belong to
- Your target customer
- The product or solution you offer
Content Is King Always
Regardless of how attractive the images you post are, when it comes to meaningful and productive user engagement, content always wins. So, focus on creating top-notch content that
- Is visually appealing
- Makes users know more so they click on the Follow button
- Encourages readers to like, comment, and share the posts
With winning content, you can get an Instagram algorithm boost and reach out more. This way you gain new followers and retain them.
Use Comments To Gain Followers
Instagram allows users to pin a maximum of 3 comments per post. Use this feature in the following ways
- Pin the comments of your top users who create more engagement
- Use the pinned comments to include content beyond the actual limit of 2,200 characters. This can be done by continuing your content in the pinned comments. You get the advantage of adding detailed and perceptive storytelling.
Use Other Networks
Another easy and quick way to get more Instagram followers is to use other social networks you are active on.
When you make your Instagram profile easy to discover, you can promote it on other networks like Facebook, Twitter, and more. But ensure you have a sufficient number of posts to share in order to promote them.
By sharing the Instagram profile link with a lure like an award, event, bonus code, etc., you can reach out to fans in those networks and turn them into your followers on Instagram.
Final Takeaway
At the outset, increasing user engagement and followers on Instagram may look like a daunting prospect. Fortunately, with the appropriate strategies and methods, you can see your followers increasing steadily.
Keep in mind that the best way to boost your followers’ count is to have a smart mix of top-notch content, customized hashtags, optimized profile, and a few promotional techniques.
Use our tips and find out how simple it is to increase your popularity on Instagram. Provided you keep them engaged with quality content and appealing posts, your followers will stay loyal and spread the work bringing in more followers.
