Even before the devastation and disruption caused by the impact and effects of the worldwide coronavirus pandemic, retail owners across the length and breadth of the country and beyond were already utterly dedicated to making as much money as possible.

Now, however, if you are the owner of a store either on the high street or even in a busy shopping mall, competition is at an all-time high for customers to spend time and money in store. So here, for your information, are some top tips and hints to learn how to attract more customers to your store in 2022 and beyond.

·        Focus On Window Displays

These days, you have frankly no chance of enticing new and curious customers into your shop by simply placing a handful of your best-selling, or sale, products in the front of your window sitting amongst several bland pricing signs.

Now, to increase the footfall of your customers each and every day, you should spend time and creative consideration into planning a story based on a theme which you can portray using the products you sell.

·        Overhaul Your Shop Front

Regardless of whether this should be the case, the fact certainly remains that first impressions truly count and this is why one of the most basic yet most effective ways to encourage more customers to enter your shop is to spend time and a little money overhauling the entirety of your shop front.

As with any other project which is designed to result in financially beneficial results, you should attempt to invest in quality materials and signages, such as an Aluminum Composite Panel from esteemed suppliers Multipanel UK, which will not only substantially enhance the aesthetic appeal of your shop but will last for years to come.

·        Utilize Social Media

Even though you may operate your retail business from a physical store, it is still strongly advisable, and in the modern world practically mandatory, to have at least one regularly updated, customer focused and eye-catching social media platform to promote your company.

If you work in the fashion industry, one incredibly effective yet exceedingly simple technique to is to encourage each and every one of your satisfied customers to post a photograph of them wearing their new purchase with a custom-made hashtag which consists of your brand name.

There is a myriad of different ways to use social media to increase the volume of visiting potential customers in-store:

• Listen and act on any constructive feedback left
• Engage with existing customers
• Entice potential customers with money off coupons and offers
• Offer a customer loyalty program

Additionally, you could even display the number of likes and interactions a particular product or item of clothing received on social media on the hanger of your clothes or the information tags of your products.

·        Have A Street Employee

During quieter periods in the hours your store is open to the public, it may well be practical and will most certainly be productive to position one or more of your employees directly outside of your store to offer leaflets and money-off coupons to passers-by.

Even if, in the beginning, no one enters your store as a direct result of interacting with your ‘street’ employee, some members of the public will certainly read your flyer and return on another day to take a look at what your business has to offer.