Ruby Ribbon, Inc, a California-based social commerce fashion company will add Bend onto its national Dream Big Tour on August 7 at Tetherow Resort, Media Room at 6pm. The Tour aims to introduce entrepreneurial, stylish women to the brand and share the story of the company’s hyper-growth over its two years in the market. It will also introduce its new Fall Collection, which launches nationally that same week. Bend native, Vivien O’Connor, is promoted to senior stylist.
Ruby Ribbon sells a unique line of women’s apparel via independent saleswomen, called Stylists, who sell the product at pop-up retail events in living rooms across the country. It has been described as “the multimillion dollar fashion start up that you have never heard of” by the Silicon Valley Business Journal and has been featured in national publications such as WSJ, CNN, Woman’s Day and SELF.
Vivien O’Connor, Bend’s first stylist and one of the company’s consistently top performing national saleswomen, is spearheading this local event. O’Connor was recently promoted from stylist to senior stylist. A senior stylist must sell at least $1,500 of product per month along with sponsoring and mentoring another stylist.
O’Connor’s success at Ruby Ribbon has been fueled by the company’s own explosive growth due to high demand for its unique product line. Ruby Ribbon’s mission: ensuring that women of all ages, shapes and sizes look and feel their best, peeked O’Connor’s interest and gave her the motivation she needed to become one of the company’s leading saleswomen.
Deborah Uri, the co-founder and VP, marketing and operations for Ruby Ribbon, will join O’Connor on August 7. Uri, who has strong ties to Bend though lives in New York City, introduced O’Connor to the brand one year ago at a private sales event. “We are thrilled to expand our stylist base in Central Oregon. We see this area full of opportunity for women like Vivien who are very social and well loved in the community, and understand the ground floor opportunity that Ruby Ribbon represents.”
Fall 2014 Look Book http://rubyribbon.uberflip.com/i/349622
About Ruby Ribbon
Ruby Ribbon is a new social selling fashion brand on a mission: clothing with a modern fit. It is supported by a nationwide network of independent personal Stylists, who sell the line exclusively through in-home or in-office “pop up” events. The collection includes amazingly comfortable shapewear, innovative shaping essentials, and on-trend fashion. The company has created the category of shaping essentials – classic wardrobe staples such as t-shirts, leggings and skirts – that have shapewear built right in. Stylists use the latest in social media and technology to build their businesses and increase their sales footprint while drawing inspiration from Ruby Ribbon’s core beliefs: entrepreneurship, friendship and camaraderie. Ruby Ribbon raised an initial Series A financing round of $3.2m led by Trinity Ventures in 2011. It raised an additional $8.5m in 2012, led by Mohr Davidow Ventures. Founded in 2011 Ruby Ribbon is based in Burlingame, CA. The company has been featured in national and regional press, such as Wall Street Journal, SELF, Woman’s Day, Silicon Valley Business Journal, and Crain’s New York.
