Are you selling online through your small business website? Online eCommerce can be an excellent way for small businesses to boost their business operations and sales. However, when taking your business online, it is important to remember to include a few essential features on your website. An order form is one of the most crucial aspects of your eCommerce website. It helps your customers explore all the various products you have to offer and place an order conveniently.
Small business owners often neglect to check the content and format of online order forms. It could result in abandoned orders or lost sales. These are some significant things to remember when creating an order form for small business.
The idea of the form is to showcase your products and services in the best possible way. Numerous template options are available online that can be used for effective results.
Increase the Copy
Your order form should not look like a sales contract. First-person sales copy can increase the enthusiasm of potential customers online.
Avoid Collecting Too Much Info
Are you requesting all of the information from your customer? For example, you will need the physical address if you have to ship a product. However, if you offer an online service, which does not require an address and a phone number, customers will be more comfortable not giving that personal information.
Use Suggested Upsells
What is an excellent complement to the product? You are welcome to suggest other products and services you think the customer might enjoy. Include a photograph of the product. These upsells can significantly increase your sales.
Assure Customer Security
Make sure to clearly inform your customers about the security features you have incorporated on your order form. State clearly on your that all customer information is encrypted and protected from hackers. People are still hesitant to use their credit cards online. Make sure they know that their information will not be stolen or used by any third party. Doing this can make them feel secure and start trusting you.
Best Practices for Building Order Forms
Now that you are well aware of the important tips to create an order form for your small-scale business, there are some other things you can do. Creating a form that works for your business is crucial to create a seamless customer experience and encourage people to return to your online store.
These are some best practices that you might want to remember when beginning:
1. Keep it brief
Your order forms should be shorter so your customers can fill them out quickly. Only include the necessary fields to process your order.
2. Clear and concise field labels are essential
Be clear about the field labels you use to let your customers know what information they need.
3. Use a template
A template for your order form is a great tool to ensure it looks professional and is easy to use. There are several templates available on reputable online stores that you can use to help your business.
4. Use conditional logic
You can use conditional logic to show or hide fields depending on your customers’ answers to other fields. This option is available in various form builders. It is a great way to ensure your order form is short and contains only the essential information.
5. Test your order form
Before uploading your order form to your website and accepting orders, test it. It will allow you to identify and correct any possible problems so that your order process runs smoothly.
Conclusion
With the help of this guide that suggests the benefits and tips to create an order form for a small business, you can boost your online sales without any hassles. So, make the most of the templates available for forms to get ahead of the competition.
