Top 5 Tips for a Successful IGTV Channel

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One of the best features of Instagram is IGTV. It is a long-from vertical video app, used to upload videos on Instagram. Many influencers are getting more excited about this new platform. 

You can boost your success by getting early on this platform. Here we have got the five best tips for aspiring creators who want success and fame. 

 

1. Upload quality content 

 

If you are looking to build Instagram audience, the first thing you have to do is make sure that if you are uploading quality, original content periodically. It requires you to put more time, money, and effort. If you want to become an IGTV superstar, then you have to invest these in your content. 

It is also essential to maintain a posting schedule. When building an audience, Consistency is the primary key. So your viewers have to know when they can expect a new video from your IGTV channel. 

 

2. IGTV is not YouTube

 

Both IGTV and YouTube are video sharing platforms, but it is a completely different ball of wax.  It means the particular strategy worked for the success of YouTube doesn’t work the same for IGTV. 

IGTV is a video-sharing platform with vertical shot videos. But creators can still post horizontal videos, but it doesn’t give that much satisfaction for the viewers. 

If you want your IGTV content to stand out from others, the best thing you have to do is, create fresh content, especially for IGTV in a vertical form. It’s always better to maintain dimensions similar to Instagram stories as 1080X1920 or an aspect ratio of 9:16. 

 

3. Longer doesn’t mean better

 

In IGTV, you can upload videos for up to one hour. But it doesn’t mean that you have to use the complete 60 minutes for your videos. On the counter, it is always better to keep your IGTV videos under five minutes. IGTV competes directly with YouTube, where videos typically find success under three minutes. Even videos on Instagram’s news feed perform best when they are under 60 seconds. 

Quick double tapping and fast scrolling are minimized in IGTV so that users can stick around slightly for longer videos. 

 

4. Know your Audience 

 

It is one of the easy ways for the many IGTV creators. Their IGTV audiences are mostly their Instagram followers. It means your IGTV content should supplement your Instagram feed. Take a solid look at your Instagram account before starting creating content for your IGTV channel. Use it as a beginning point when coming up with an idea for your IGTV videos. There are many chances for your videos when followers will respond to the content similar to your Instagram theme. It will increase the views of your IGTV videos. Alternatively, you can also buy IGTV likes to expand reach in a short period It will also help to promote your videos. 

 

5. Don’t forget about your message

 

The first thing you have to decide before starting to create content for your IGTV videos is what you will achieve by creating a long-form of videos. If the same result is obtained by creating Instagram posts and stories, consider yourself from saving time and effort. 

If you are a brand looking for a potential and engaging audience, make sure that your brand’s message is conveyed through your IGTV videos. If you are a blogger or influencer, you want to build your audience and focus on building your community sense. 

Summing up

All these tips will definitely help you to achieve your goals on the IGTV platform. These ideas fit very well with your social media strategy. If you want your content and channel to become popular, it is the best platform that you have chosen.

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Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. CascadeBusNews.com • CBN@CascadeBusNews.com

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