Building brand awareness is something that most companies invest a lot of time in these days. That’s because having a positive brand is so important in the modern market. Modern consumers expect businesses to be positively engaged in their fields. They want to see where their products come from and why they should choose a particular company over another. If you’re looking to improve your brand awareness, then look no further. This article has some top tips for building brand awareness that will help your company reach its full potential.
What is brand awareness?
It is an indication that your target audience is familiar with your brand. They should be able to recognize it when they see it and also associate it with the certain feeling you want them to experience. It could be excitement, trust, or security; anything that will encourage them to purchase goods or services from you.
Why is it important?
In today’s age, consumers have a huge amount of choice over where they purchase their goods and services from. As such, they will be far more likely to buy from you if you have a good reputation across the marketplace. When someone sees your product or reads about it in an advert, they should immediately know exactly what company they have encountered. If nothing else, at least your logo will give them a clue as to who is behind the marketing campaign.
It doesn’t always need to be a complex design either. Consumers are attracted to brands that look clean and modern but still stand out from the crowd. Imagine walking into a shop with shelves lined with similar products. By having something that stands out and looks familiar, you can tap into people’s subconscious and encourage them to purchase goods from you rather than your competitors.
How do I get people to remember my brand?
Building brand awareness is no easy task. You need to stick to the basics in order to ensure that everyone knows who you are. Make sure all of your marketing materials carry your logo so people know at a glance what company they are looking at. Ensure you have a consistent message across all social media channels, too, so customers know exactly where their message is coming from. This could simply be ‘we care about our customers’ or ‘we only use the very best ingredients in our products.’ When people come to know and trust your brand, they will be far more likely to choose it over a competitor.
That doesn’t mean you don’t need to invest in some modern marketing techniques though. You can help your cause by making short adverts that are informative yet snappy. Using keywords that relate to what your product does.
Overall, keep things simple. If consumers have too much information surrounding a certain product category, they become less inclined to purchase from a company. Tell them where your business came from, why you’re involved in the market and how you can help them with their needs. Once they have that information, they will be more likely to choose your brand over a competitor.
A lot of companies find it useful to create a slogan for themselves, so customers have something short and sweet they can refer back to at any time. For example, ‘when your garden needs a new look’ or ‘your local convenience store since 1875’ are examples of slogans that tell potential customers what you offer, but also show off your level of experience in the market.
Building brand awareness can be tricky, but it is important for your business to succeed. Don’t try and reinvent the wheel, keep things simple and start building up a rapport with customers. With that in mind, let’s look at some strategies for building brand awareness.
Engage with social media
If your business is not on the most popular platforms, you could be missing out on a huge number of people who have chosen to follow businesses in your industry. As such, it makes sense to join these networks and start building a rapport with potential new customers.
If you’re looking for inspiration on how to engage with people on social media, take a look at the strategies used by the top brands in your industry. They will have had a lot of time to perfect their posts, so use their expertise as a baseline for what works well online.
Use press releases effectively
Press releases are still an effective way of getting in front of your target audience. If you really want to make the most out of this strategy, consider hiring a professional writer to craft your message. You can give them details about what you’re looking for and they will be able to come up with something that shares key information, but also has an air of professionalism about it.
Maximize your advertising budget
When you’re just starting out, it can be difficult to know how much money you should invest in your advertising budget. However, this is one of the most effective ways of getting in front of potential customers, so make sure you make the most of your budget when making these decisions. It makes sense to start small at first, but keep track of the results and work out how many people are engaging with your brand after seeing an advert. This will allow you to scale up when necessary, or dial things back if they are not working as well as hoped.
Do some charity work
It can be easy to zone in on your business and forget about the rest of your life. However, charity work is a fantastic way to get in front of potential new customers while also giving back to the community you operate within. You can share photos of the work you do on social media and link this with some information that will educate people about your industry. Alongside this, description text should include a call to action so people know exactly what they need to do next if they’re interested in what you have to offer.
For instance, Mike Savage in New Canaan helped set up a non-profit with his partner called the Savage-Rivera Foundation. Recently, they celebrated Hispanic Heritage Month with a locally organized donation drive for underprivileged families in Honduras. This kind of community-driven outreach has an amazing effect on company visibility and customer loyalty. It helps to build a positive relationship between the company and the consumer. More importantly, it’s an amazing way to give back to the local community.
Give something away
Freebies are a fantastic way of gaining attention. Of course, you don’t want to give away something that will be seen as too cheap or low-quality because this will have an overall negative impact on your business. Instead, find something that is perfect for your industry, but also has the potential to attract new customers.
For instance, if your business sells bakery goods you could consider giving out some tasty cupcakes with branded icing. If you sell mobile phones, you could offer people free mobile phone accessories. As long as it fits in with your brand image and can help build up visibility, it’s time well spent.
Hire a PR company
Marketing plans are brilliant, but it can be difficult to know how effective they will be. Sometimes, your marketing strategy is working well, but there’s always room for improvement! A PR company can help you reach out to new people and market yourself in the right way. They will work with you to find out which strategies are most effective before making recommendations on what you should do next. This could include hiring different kinds of marketing professionals or focusing on certain areas of marketing like social media or advertising.
