For years Melbourne has been the world’s most livable city. After 2019, a series of advancements and breakthroughs have brought many global and homegrown businesses with new services and products right here to Melbourne. It has now become the startup hub of Australia.
However, operating a business is no easy feat. The biggest challenge that Melbourne businesses face is attracting and retaining customers. That too, with the introduction of a new product or service, choosing the right marketing medium is essential. Any powerful marketing tool can be used for new products or services as promotional products Melbourne but it should be unique. Here are some unique ideas for promotional products:
Branded Facemasks
In Melbourne, Victoria, and other parts of Australia, branded masks are now becoming a sought after product. As of now, face masks are a legal requirement in Victoria. Other Australians in Melbourne and neighboring areas are required to wear them too.
As there is such demand for face masks, there is an excellent opportunity for using them as a promotional product for your service, brand, or product. It has a very high scope to increase product and service awareness among customers.
Phone Cases
It is estimated that by 2025, 80.1% of the Australian population will have smartphones.
Though it may sound basic, phone cases can be a unique promotional product compared to pens in the current digital age. With everyone on their phones now, communicating online through emails, chatting apps, and social media apps, no one places their phones down, especially in public spaces.
Phone cases have a good surface area to print your logo. With everyone showing off their phone cases on Instagram now, add a good design and color, and you are all set. It gives protection to their phone, a good aesthetic, and it promotes your product.
Customizable Candies
If you are holding a conference at the Central Business District of Melbourne to promote your service, then food will help keep the potential customers’ energy up. Though food is one of the most impermanent things, it is among the worthy and unique promotional products in Melbourne.
You can offer them customized M&M’S, mints, chewing gums, jelly beans with your product’s logo, or just your brand’s color. So during the conference or the tradeshow, when they are hungry, they will naturally thank you for offering the chocolates, which is not easily forgettable.
Printed Coasters
You cannot think of Melbourne or Australia without thinking about coffee. 75% of Aussies have at least one cup of coffee a day.
Without saying, coasters are a great promotional product. You can customize it with your logo on it or a gist of what your service does. With everyone drinking coffee and tea, coasters are a necessity. Add a hint of design, your product’s cool logo, and you are all set.
Touch Tool
With the new normal, everyone is extra cautious about moving around in public places. The touch tool will be of great help for people to move about easily. It is a compact and small tool that helps the user limit contact with the surfaces like locks, doors, keypads, and mailboxes.
You can also use it for pressing buttons, as it has a pointed end and a hook feature. It is perfect for carrying grocery bags and pulling handles.
There are options to customize the touch tool completely, from the color to logo imprint. In this day, the touch tool can be a unique way of promoting your product as the tool itself is new to the market. It will spark interest in people, which will in turn increase your product or service’s visibility.
When you are thinking of using unique promotional products in Melbourne, make it creative, engaging and useful. Being unique, being customer-focused and creating connections with them is what it takes for your product or service to reach the local customers in Melbourne.
