When the internet first appeared in our lives, email was huge. It was exceptionally exciting. We could communicate freely, with anyone, at any time. Many years later though, after being subjected to countless spam emails, and with the development and popularity of instant messaging apps, email has somewhat lost its lustre. However, from a business point of view, email marketing is still incredibly important and can have a huge impact on businesses of all sizes. Here are some of the reasons you should be using email marketing to grow your business.
It’s Great for Mobile Customers
Gone are the days of only being able to read your emails when you’re online at home. Emails are instantly delivered to smartphones. More importantly, modern phones display emails in the same high quality, with the same pictures or graphics as a computer screen. With more customers than ever using their phones to shop, email gives you a great way of communicating with these customers, and offering them the same great experience as those using a larger device.
It’s a Fast Way to Keep Customers Up to Date
Email, is big. You’re not limited to a number of characters, or text only. It’s also instant. These things make it an incredibly effective way for you to keep your customers informed. Let them know of any changes to the business, or any up and coming offers and sales, before they even happen.\
It’s Easy
Small businesses can easily set up an email list and start sending out newsletters and offers, in much the same way bigger companies can. You don’t necessarily need a big marketing team to get started.
It’s Cost Effective
Email marketing strategies can fit your budget and small businesses can start out sending the emails themselves, for free, before moving on to the paid plans to make things easier as their lists grow. Even then, there are many different price plans and payment options available.
Easy to Measure Results
Many email marketing plans give you the option to track the results, find out how many customers opened and read the email, track the click rates and purchases.
It Increases Conversion
Email does, without doubt, improve conversion. Place a voucher code in an email, with a direct link to your business, and people will use it because it’s easy.
You Can Personalise
Email gives you the option to segment and personalise. You don’t have to send the same email to all your customers, or potential customers. Email allows you to look at the personal history of your customers and send them relevant information. Even better, you can automate it to save yourself a lot of time.
If you want to actively grow your list, click here to start finding and verifying emails, without waiting for them to come to you.
Email marketing can be useful for any size business, from new start-ups to big businesses attempting to improve their conversions or increase customer engagement. Give it a try today.
