Most people who run a business want that business to be successful. You want to help people who are dealing with legal trouble, but how do you get clients to contact your firm? Internet marketing is a complicated and challenging endeavor, and it might be overwhelming for you. You’re into law, but probably not into marketing.
Marketing your law firm is important, though, so someone has to do it. A lot of people will get help with marketing by contacting an internet marketing company, such as ApricotLaw. A company can handle all of the aspects of internet marketing for you, leaving you free to focus on helping legal clients.
Elements of Good Website Design
One important aspect of internet marketing is the design of your website. Whether you hire an internet marketing company or you design your website yourself, here are some important website design elements that could increase your law firm’s success.
Branding
Your website should have a cohesive design that includes your firm’s branding. Colors, style, and images should all work together to create a website that’s visually pleasing. Your branding should help to tell your firm’s story and help you stand out from the crowd.
There are probably many law firms in your area, and you want to be noticed. Make sure that your branding will help your firm bring in business.
Content Optimization
Your website’s content absolutely must be optimized for search engines in this internet-driven world. If you don’t optimize your content, your law firm’s website is unlikely to appear in top search engine results. You need to appear in top results pages so that potential legal clients can easily find you. It’s almost impossible to get noticed online if you don’t optimize your content.
Choose keywords that accurately represent your firm and location. If you don’t think that you know how to optimize your website’s content, remember that an SEO company can do that for you.
Page Load Time
One thing to consider when designing your website is page load time. Page load time is important. If your website loads too slowly, this could cause leads to bounce. People don’t have a lot of patience these days; a few seconds is all you get. If it takes more time than that for your site to load, people will often click away to find another firm.
Fancy websites look great, but they can be slow to load. Make sure you balance beauty with functionality so your leads won’t head off to find another law firm.
Lead Conversion
Conversion of leads is one of your website’s main jobs. Your website could win awards for style and have lightning-fast page load time, but if it doesn’t convert site visitors into leads, then your website isn’t doing its job. At the end of the day, your website exists to bring in legal clients.
You need to ensure that all of the elements of your website are working together to bring in clients. Figure out what you would want to see on a website if you were shopping for a lawyer. Include those things in your website’s design.
