If you started a company, or if you run one, you probably want that coveted number one status. Whatever products you make or services you offer, you will likely have some competitors, and you want the customers or clients that will choose between you two. Only one company can achieve that top spot.
With that in mind, you might ask, what can a marketing agency near me accomplish? If I hire one, are they worth the money? They might help you in several ways, so let’s discuss those right now.
They Can Design and Launch Your Website
Some digital marketing agencies can design and create a website for you if you don’t have one yet. They can sit down with you and ask you what you want in a site. Then, they can make some suggestions and see what you think.
They can use Wix or WordPress for site creation. Most companies and web designers use WordPress. They can select a theme for you, or they can give you a few options, and you can choose one that you like.
Then, they can create the site and have some would-be customers test it out before you take it live. If these individuals find anything objectionable, then the agency can change it for you. They can get the site looking great before they launch it.
They Can Modify Your Existing Site
Maybe they can look at your existing site and retool it if you feel it needs a makeover. You might approach a digital marketing agency and say you’re not getting the site visits you want. You may tell them you’re not getting enough sales through the site either.
These days, if you run an eCommerce business model, you need many site visitors, and also you must get conversions through your site. In marketing parlance, conversions mean sales. You must get consumers to your site since that means they’ve entered your sales funnel. Then, you want conversions.
The agency you hire can look over your website and start making improvements. They won’t just guess about what it needs. They will use analytics and see how people interact once they reach your site.
They can modify the landing page. They might add some images, videos, or a slide show. They can create some original pictures and videos for you since you can’t just use stock photos and expect a positive result. You need stellar original content.
They can look at your product pages and add keywords and keyword phrases if you don’t have enough. They can do the keyword research necessary to figure out which ones you should feature on your site. They will insert them into your H1, H2, and H3 tags.
They may add a blog if you don’t have one yet. They might suggest you create a blog, and they’ll offer some topic ideas, but some agencies can also write content for you if they have some skilled copywriters on staff.
They Can Create a Google Business Listing for You
The agency might ask whether you have a Google Business listing. If you don’t have one yet, then they can create one for you.
They can add your physical address if you have one main brick-and-mortar store location. They can add your phone number, email, and any other relevant information.
If you already have a Google Business listing, they can fix any incorrect information they find. Maybe you have some out-of-date info. If so, they can delete it and correct the problem.
They Can Start Running Your Social Media Accounts
You might tell the agency that you aren’t getting the social media engagement you would like. Perhaps you are not using the right social media platforms, or you have some accounts set up, but you don’t know what content will get you likes, followers, comments, etc.
They can take over your social media if you let them. They might ask you what content you’d like, or they may suggest some. They can create a social media ad campaign that makes you go viral. You can gain many new clients or customers this way.
The agency can also do any research necessary so they can determine which social media platforms your would-be clients use. If you’re using any unnecessary platforms, they can tell you that, so you can stop wasting your time and energy.
They Can Address Any Negative Reviews Online
The agency can address any negative reviews they find online. If someone did not like your products or services and they posted a public comment about it, the agency can reach out and see whether they can rectify the problem.
Too much negative online feedback matters, so you must delete all of it that you can. Your digital marketing agency can help you do that.
They Can Set Up PPC Marketing for You
They might suggest creating a pay-per-click marketing campaign for you if you have the money. They can create the ads for you, and those will pop up when someone uses the correct search terms.
When someone sees that ad and clicks on it, you pay a small fee. You’ll find that it’s worth it since these individuals will visit your website, and they might buy something from you. The amount you pay can bring you many new customers, so you may use this strategy going forward.
They Can Do Competitor Research
Finally, the digital marketing agency can research your competition. They can check out their websites, their ad campaigns, and what they post on social media.
They can see what’s working and what isn’t. Then, they can suggest ways you can post similar but superior content. Alternatively, they might say that what everyone else in your niche does isn’t working at all and you should go another way with your ads.
A great digital marketing agency can transform your business. It all starts when you contact one and start telling them about your company’s needs.
