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There are many benefits to having an investor relations website. An IR website establishes your digital brand and generates leads by delivering your value proposition on an international stage. You can leverage world-class design and integrative analytics to monitor your shareholder base and maintain compliance.
But to truly capitalize on your site as a marketing tool, you need an IR website built for you and your unique objectives on the market.
Whether you are working toward an initial public offering, have plans to become a special purpose acquisition company, or want to put your ESG initiatives on the map, curating your design to match these needs is non-negotiable.
Why is a Specialized IR Site Mission Critical?
According to a recent study conducted by Brunswick Group, most investors trust your site over all other news sources.
A whopping 92 percent of investors say they visit the IR section of a company’s website to uncover information, and 72 percent say this information has influenced their investment decisions in the past.
Insights into web browser psychology suggest you have only 10–20 seconds to deliver this information. According to the Nielsen Norman Group, first impressions have a colossal impact on whether visitors will click past your homepage.
Ten to 20 seconds isn’t a long time when making investment decisions, but it does give your visitors enough time to notice flaws, like poor design or an absent value proposition.
To ensure your visitors stick around, you need a site that balances creativity with functionality. Your site must attract investors with award-winning design and clear navigation cues to the answers they seek.
What Are the Different Kinds of IR Sites Available?
While there are countless approaches to your IR strategy, you can organize most sites into one of three categories.
1. ESG
For companies already on the stock exchange, embracing an ESG bent to your IR strategy helps you remain relevant in an increasingly green market. While many assets suffered during the onset of the global pandemic, most ESG funds outperformed S&P 500 Index in 2020.
A dedicated ESG website is designed to help you incorporate good governance insights into your overall brand narrative. It leverages your sustainable and social values by sharing your initiatives according to best practices.
2. IPO
Suppose you’re working up to an initial public offering. In that case, your IR site can support your organization throughout every step of this process — from filing your intention to ringing the bell.
The best IR site grows alongside your corporation to ensure you share the right financials and brand insights at the right time, attuning your design and message to communicate your unique value proposition once you’re public.
3. SPAC
A special proposition acquisition company approaches capital from a unique angle, so it makes sense your IR website supports this method. The latest IR technology matches the accelerated timeline that most SPACs work under without sacrificing function or design. You’ll still be able to communicate your story and meet compliance when you rapidly go to market.
The Takeaway:
The need for an investor relations website is nothing new. Each of your competitors will have one of their own to attract new investors and maintain old ones.
What keeps you apart from the competition is a focused, nuanced approach to your site. Curating your content to reflect your needs as an ESG fund, IPO, or SPAC can help you establish your brand and lock down investors.
