Bend Radio Group Sweeps Local Arbitron Ratings


The latest Arbitron radio ratings report, covering Fall 2007 through Spring 2008, has been released and The Bend Radio Group, comprised of ESPN Radio (1140 AM), Mix 100.7 (KMGX), Today’s Country 102.9 (KSJJ), Power 94 (KXIX) and 92/7 FM (KRXF), swept average quarter-hour (AQH) shares from 6am to 12am Monday through Friday in the coveted category of adults aged 18-54 years old.

92/7 FM tied with KTWS FM, the local classic rock channel, in capturing the most adult listeners 25 to 54 years old with an 8.5 AQH, KXIX also tied with KTWS FM with an AQH of 10 for adults 18 to 49 years old, and 92/7 FM also tied with sister station KXIX with adults 18 to 34 years old at a 13.6 AQH, according to the ratings published on Arbitron’s website.

The Bend Radio Group captured the largest overall AQH in those categories with shares of 29.9, 32.5, and 39.3, respectively.

The AQH number represents the average number of people listening to a particular station for at least five minutes during a 15-minute period multiplied by 100.


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