The Central Oregon Visitors Association (COVA) will move its Central Oregon Visitor Information Center to the Village at Sunriver in December 2014. COVA says it will continue to represent all visitor attractions, communities, businesses and Chamber of Commerce/Visitor Association partners from around the region in the new regional visitor information center.
The visitor population in Sunriver skyrockets to an estimated 16,000+ people per day throughout the summer and peak holiday periods establishing Sunriver as the most highly concentrated epicenter of destination visitors in the region. The Village at Sunriver has undertaken a stunning multi-million dollar renovation, featuring more than 40 tenants, with the new Visitor Information Center at the heart of this vibrant core of activity.
“The Visitors Center will provide personalized engagement with Central Oregon’s core audience of destination visitors,” said Alana Hughson, president and CEO of COVA. “The community of Sunriver has the highest per capita number of overnight visitors in the region. These guests are seeking things to see and do and COVA wants to connect them to our business members and industry partners throughout the region.”
To serve the presently unmet need to provide visitor information to the estimated 2.5 million annual destination visitors who basecamp their Central Oregon vacation in Sunriver, COVA explains that it will operate the regional visitor information center seven days a week, year-round. COVA’s visitor information specialists will provide vacationers with the myriad of options for activities, outdoor recreation, attractions, dining, shopping and culturally rich travel experiences throughout Central Oregon’s unique communities. ‘
“The Visitor Center helps address the seasonality of Central Oregon’s visitor volume by directly cross-selling the region to destination visitors year-round,” added Scott Huntsman, COVA chair of the board. “COVA’s face to face engagement with peak-season visitors enhances their experience; providing the inspiration and invitation to return for off-season special events, activities and package offerings.”
Businesses and attractions interested in exhibiting in the Visitor Center, or individuals interested in volunteering with the COVA team, are invited to contact Alana@visitcentraloregon.com for information.
