Some wine merchants are order takers; others are wine advocates. The Good Drop is a sparkling gem of a specialty wine shop in the heart of downtown Bend. Established in October 2009, the Good Drop is passionate about educating people about the amazing depth and variety within the wine world. They carry wines ranging from $10 a bottle to $6,000+ a bottle; most of their offerings are from smaller-production, specialty wineries and high-end collectibles. Robert moved to Bend over three years ago, and followed his passion for wine by volunteering at the Shoppe, starting early 2010. He was eventually asked to manage and restructure the business, which he started doing March 2012.
How has your business been impacted by the economic downturn?
Our sales have been strong and steadily increasing. While some people have been changing their buying habits, we’ve enjoyed a great deal of interest, support and positive feedback throughout the downturn; wine continues to be a strong seller. I think the economy has brought people together and helped remind them how important friends and family are. Wine and food are an important part of that. Our motto is, “Good people, good food, good wine.”
How have you reinvented yourselves to stay in business?
It’s been important to us to stay sensitive and aware to the needs and interests of our clients. In any business, the client is everything, so we encourage feedback and open conversation. Operating on these principles, we haven’t really had to reinvent ourselves, just stay aware and responsive. We created a wine newsletter this February to keep people up to date on what is new at the shop.
What are your goals going forward in our present economic climate?
We are excited to continue growing and improving the overall wine experience for those in our community, and enhancing our clients’ level of appreciation for what is truly an art form. We want to continue advocating for great wines, and sharing the delight of those who discovering the amazing diversity and richness of our favorite beverage.
What have been the keys to your continued success?
Passion is everything. We will continue to engage and share our excitement with the community with the goal of helping them appreciate and enjoy this important social and cultural form to the fullest.