The most important thing when exhibiting is making sure that visitors are attracted to your stand- and that can often be more difficult than it seems. When you’re at an exhibition, you’re there amongst a lot of your competition. This means that a substantial amount of effort needs to be put in to ensure visitors are interested in what you have to offer. But, with almost every brand and business exhibiting trying all the same tactics to increase the footfall around their stands, how can you ensure that yours stands out? Here are some sneaky yet hugely effective ways to ensure that you get as many visitors as possible to your exhibition stand.
Your Stand Design
When you’re exhibiting, you should aim to have a stand that is unique from the others, and will engross your visitors. In order to attract more visitors over to your stand, you want to grab their attention as soon as they walk in; it is vital you do-not to blend in with all of the other businesses exhibiting next to you. Nimlok’s stand hire option allows you to choose from stand designs which are different and innovative, therefore giving you the best chance of being noticed. After all, there is no better way of interesting your visitors over to you, than through an exclusive exhibition stand that reflects your brand down to a tee.
Giving Out Freebies
Who doesn’t love a good freebie? When exhibiting, you’ll probably see a lot of businesses giving out a range of free gifts to visitors at their stands, for example free pens, key rings or badges. However, this isn’t to say that because everybody else is likely to be giving out freebies, you shouldn’t. In fact, quite the opposite – offering free gifts is a sure fire way to attract more people to your exhibition stand, but don’t mirror the rest of the stands! Instead, offer free gifts that are original, related to your brand or campaign and probably won’t easily be found anywhere else in the exhibition hall. This will help visitors to remember who you are and they’ll definitely want to take their free branded gift home with them.
Before your exhibition, it’s a good idea to speak to the exhibition committee and ask about sponsoring the event itself. Sponsoring the event can be a great and a little bit sneaky of a move which will ensure that your business gets even more exposure both at the show itself and possibly on the marketing materials. As an exhibition sponsor, you may even be able to give a talk to visitors, which can give you a great chance to spread the word more about your brand and invite people along to your stand- this can certainly increase footfall to your stand and improve your ROI.
Exhibiting is a great way to attract more attention to your brand and increase your customer base. But, it’s important to know the best ways to increase interest in your stand and attract as many visitors as possible in order to successfully do this.