Growth Marketing
For any business to efficiently and effectively establish itself in a market and grow, its…
Monthly Archives: April, 2007
Why Use the Web to Boost Your Sales?
Even with all of the businesses that have created websites during the past several years,…
Build Unique Core Differentiators (UCDs) for Your Business
You’re hungry. You’re walking down Oxford Street in London and all around you are fast…
Using the Media Effectively: Some Tips on Publicity and PR
Do you want your business to experience the recognition and growth that it needs and…
Services Marketing: Focus on Service Characteristics to Create Competitive Advantage
How does one go about marketing a service—a pet boarding and grooming service, for example?…
Low Cost Market Research
The problem facing many small businesses is they need more information about the marketplace but…
Networking Wisely – Part Three
In two previous articles for CBN, we glanced at two important aspects of Networking Wisely—‘Which…
Networking Wisely – Part Two
Let’s face it, other than for a very few of us, the concept of walking…
Dealing With Conflict in Your Business
Conflict is everywhere. If you are often frustrated by conflict in your workplace, you are…
Negotiating Win-Win Solutions in Your Company
In the last issue, we dealt with conflict management and the pros and cons of…