(Crux Fermentation Project won a Best Bottle Design award for its Gypsy Coolship Series | Photo courtesy of Craft Beer Marketing Awards)
“We were so impressed by the sheer creativity, innovation and caliber of marketing displayed in entries from around the world in every category,” said Craft Beer Marketing Awards (CBMA) Co-Founder Jim McCune.
“Our panel of over 300 Judges from around the world had their work cut out for them this year,” added Co-Founder Jackie DiBella. “The difference between winners came down to a quarter of a point in some cases — it was a tough competition!”
A wide range of entries were received from every region of the world. All winning entries can be viewed on the CBMAs websites’ 2021 Winners Gallery (craftbeermarketingawards.com/2021-winners-gallery).
The CBMAs is the first awards program of its kind. It is a worldwide competition that focuses specifically on excellence in the artistic and creative marketing and packaging efforts of breweries, designers and agencies craft beer that play an increasingly critical role in differentiating brands in the retail marketplace. Hillebrand, a leading global beverage supply chain management and integrated logistics services provider, is CBMAs presenting sponsor.
For its second year, the CBMAs accepted entries from around the globe from five regions as opposed to last year’s awards, which only accepted entries from North America. A total of 196 awards were presented to winning brewers, designers and marketing agencies from throughout the world. This year there are 65 Platinum Crushie winners, 117 Gold Crushie winners and 14 Silver (Global) Crushie winners.
The 2021 CBMAs consisted of 33 categories evaluated by a panel of over 300 industry professional judges that cover all aspects of brew marketing — from labels to logos and tap handles to taprooms. Most notably new for this year’s competition are two special categories that reflect recent events: Pandemic Marketing, which looks at original marketing undertaken during the COVID-19 outbreak, and Human Rights, to celebrate those who support the fight for equality for all via different forms of marketing and design.
Entries were divided up into five regions across the globe:
- The Americas
- APAC – Asia and Pacific (including Australia and New Zealand)
- MENA, Africa and Beyond
2021 Craft Beer Marketing Awards Oregon Winners are as follows:
Crux Fermentation Bend, OR, USA BEST BOTTLE DESIGN / 22 – 26OZ Platinum
Rogue Ales & Spirits Newport, OR, USA BEST BOTTLE DESIGN / 22 – 26OZ Gold
Rogue Ales & Spirits Newport, OR, USA BEST CAN DESIGN / 8 – 15OZ Gold
Sally Morrow Creative Portland, OR, USA BEST CAN DESIGN / 8 – 15OZ Gold
Sally Morrow Creative Portland, OR, USA BEST CAN DESIGN / 16 – 20OZ Platinum
Hoptown Handles Milwaukie, OR, USA BEST TAP HANDLE DESIGN / SUSTAINABLE Platinum
Hoptown Handles Milwaukie, OR, USA BEST TAP HANDLE DESIGN / SUSTAINABLE Global
Sally Morrow Creative Portland, OR, USA BEST LOGO DESIGN / UNIQUE Platinum
Sally Morrow Creative Portland, OR, USA MERCHANDISE DESIGN /CREATIVE LINE platinum
Rogue Ales & Spirits Newport, OR, USA MERCHANDISE DESIGN /CREATIVE LINE Gold
10 Barrel Brewing Bend, OR, USA BEST MERCHANDISE DESIGN / SUSTAINABLE platinum
Ninkasi Brewing Company Eugene, OR, USA WILD CARDS / MOST CREATIVE SIGNAGE Gold
Worthy Brewing Bend, OR, USA WILD CARDS / COOLEST TAPROOM Gold
Branding Brews Podcast Portland, OR, USA WILD CARDS / BEST BEER-RELATED PODCAST Gold
BEST BOTTLE DESIGN / 22 – 26OZ (651 – 769ML) PLATINUM CRUSHIE
Crux Fermentation, Crux Fermentation Project Gypsy Coolship Series, Bend, OR, USA