Even if you’re convinced your idea and your product is exactly what the world wants and needs, testing it before you launch is a good idea. Without testing, your confidence could turn out to be misplaced, and this could be extremely costly in terms of both money and your business reputation. Testing will ensure that everything is exactly as it needs to be (or otherwise) before you launch, giving you peace of mind and the confidence to move forward. Here are some more reasons to test your products before a launch.
Gives You A USP
Now that it is easier than ever to start a business, even if it still takes skill and tenacity to run one successfully – it means that you are now competing with a lot more businesses. When you’re competing with so many other businesses, having a USP (unique selling proposition) is what is going to make you stand out and be the place where customers choose to go and where they want to buy from.
Testing your products will give you an ideal USP. The testing itself, especially if you use an experienced firm such as digivante.com, could actually be your USP in itself. If you think of your competition, how many of them test their products before launching? If you are the only one, then this difference is hugely important.
Even if others do test, if you do the same, you may find a new and unexpected USP that you hadn’t considered before. Either way, you can then advertise and market your products in an exciting way that will appeal to more customers than ever.
You’ll Get Feedback
Feedback is massively important in any business, no matter what you sell or what sector you are in. When you test your products before launching them, you will be given plenty of feedback. Make sure that you listen to it all and think carefully about what the testers are saying, especially if more than one says the same thing.
By tweaking your product slightly (or a lot, depending on what is suggested) on the back of this feedback, you will be making the changes that will enhance your products and services, make them the best in the field, and ensure that more and more people want to buy them from you.
The worst thing you can do is to be given valuable feedback and then plow ahead with your ideas anyway, thinking that you know best. Even if you are an expert in what you are doing, you are not the customer, and it is the customer that counts. What they think and say is more important than anything else, and if they don’t like the product – even if you love it – then you will have a problem.
Spot Defects
When you are close to something, especially if you have worked on it from the beginning, perhaps even developing the product from scratch, it can be hard to see any defects within it. This is to be expected, but it is also a potential problem; if you can’t see the flaws within your design, you might launch it without understanding the issues you could be facing, and then wonder why no one is buying it from you.
Although it may be uncomfortable, and you don’t want to hear that there could be problems, facing up to the flaws and being brave enough to fix them, even if it delays your launch, will help you more in the future.
