You will notice that most successful, popular, and well-established brands all have something in common, which is community engagement. In addition to providing high-quality products/services at a competitive price and knowing how to market themselves effectively, these businesses will also be deeply involved in their local community and a key figure in the region. So, why is this? There is actually a range of benefits to community engagement, and it is something that every business should be participating in, particularly in a time where there is a strong sense of community and a need for support.
- Improving the Community
The most obvious benefit is that it improves the local community and the lives of those in it. Businesses are often powerful figures in a community, so when they can use their resources to support those that need them in the local area, it can improve the lives of others. A great example of this is Rawhide car donation to Rawhide Youth Services, where businesses and employees can improve the lives of youth and families that are at-risk by donating their unused vehicles. These vehicles are then fixed up and sold on with the money raised being used to improve the lives of those that need them in the area.
- Improved Reputation
Businesses should primarily be involved in community engagement to improve their local community and make the world a better place, but of course, there is the added benefit of having an improved reputation. When you are known to be a business that uses its power, reach, and resources to improve the lives of those in the area, you always be viewed favorably, which will help you to attract and retain customers. In a time where many people are suffering, and people are becoming selective of the brands that they use, community engagement is a great way to boost your reputation.
- Sense of Purpose for Staff
Following this point, with people becoming aware of the world’s issues, you are likely to find that your staff want a sense of purpose further than their role. Community engagement allows your employees to feel like they are doing positive work, helping others, and engaging with people. Community engagement can lead to a happier, more fulfilled, and confident workforce as well as develop new skills and create a positive workplace culture.
- Encourages Support of the Business
When a business is known for its community work, not only will it have a better reputation, but you will find that more people and organizations will want to support the business. Knowing that the money that they give to the company will end up doing some good, whether this is a percentage of sales going to a local charity or the employees volunteering at a local charity, will always be appealing.
These are just a few of the main reasons your business should engage with the local community. This can benefit the business, employees, and local community, so it should certainly be considered and will help you feel like you are making a positive difference.
