The number of marketers using social media to connect with customers has grown exponentially in the last few years, and this trend shows no signs of slowing down.
In fact, according to Statista, 91.9% of marketers in organizations with more than 100 employees anticipated leveraging social media for marketing purposes in 2021.
However, as more companies turn to social media as a primary marketing platform, they’re also facing a new set of challenges: how to manage their content.
It’s no longer enough to just post on Facebook or Twitter. Now marketers need to be able to moderate their content as well. They need an efficient way to ensure that their posts are compliant with all relevant laws and regulations while staying true to their brand image and voice.
That’s where content moderation services come in. These services help businesses streamline their efforts around managing their online content by providing them with the tools they need for effective moderation.
Implement Community Guidelines
In 2022, marketers will be looking to leverage social media to drive sales and grow their brands.
This year, however, marketers will need to take extra care when it comes to implementing community guidelines for their social media accounts. Why? Because the growing prevalence of sexually suggestive videos on social media makes it essential for marketers to implement community guidelines.
In fact, according to recent data by Meta, the prevalence of sexually expressive videos on Facebook was 0.05% in Q3 2022. That means if you want your brand’s content moderation services to be effective in 2022, you must ensure that your community guidelines reflect how users interact with your content online today.
Moreover, some platforms have been cracking down on sexually suggestive content, while others have been slow to do so. Content moderation services can help marketers understand what kinds of content are appropriate for different platforms so they don’t get caught up in a scandal or face legal action because they posted something that wasn’t allowed.
Minimize Brand Risk
When you’re a business owner, you have to make sure that your brand is protected. That’s why it’s crucial to take the time to vet your content with a content moderation service, especially before you post it on social media.
The last thing you want is for one of your posts to go viral for all the wrong reasons. And when you’re trying to leverage social media as a marketing tool, it’s even more important because you need to be able to control what goes out there at all times.
That’s why so many big companies are hiring content moderation services because they know how much risk can come from not vetting their content before posting it online. You don’t want your name splashed across the screen in a bad light or associated with something terrible happening in the world.
In addition, social media platforms like Facebook are releasing content moderation tools to help users better control their own content and protect themselves from things like cyberbullying, hate speech, and other harmful behaviors. This means that, as a business, you can use those same tools to protect your own brand’s image on the platform.
Gain Valuable Consumer Insights and Feedback
Social media’s power lies in connecting with your customers directly, making it an important tool for any marketer looking to grow their business. However, managing a social media account is no easy feat, especially if you’re trying to keep up with the ever-changing landscape of online behavior.
Social media platforms constantly change and evolve as new behaviors emerge and old ones fade away. This means that marketers must stay on top of trends, monitor them, and adjust their content accordingly.
It’s also important that marketers can trust the data they receive from social media analytics tools and understand how those insights relate back to their brand objectives.
Content moderation services can help marketers gain valuable consumer insights and feedback by helping them understand how people interact with their posts across different channels. By analyzing this data, brands can learn more about what consumers say about their brand or product on social media platforms and adjust accordingly.
Final Thoughts
Content moderation services are a major boon for companies looking to leverage social media in 2022. Not only do these services help your company keep up with the ever-changing rules and regulations of social media platforms, but they also allow you to focus on what’s most important, which is creating high-quality content that will engage your audience.
And we’ve seen time and time again that good content is the key to success in any industry. It’s no wonder that content moderation services are exploding in valuation, with global market value expected to reach $26.3 billion by 2031.
