Trade shows aren’t for everyone, but for some businesses, they work extremely well. If you’re not sold on the idea, this is your chance to explore why it might be a good opportunity for you to participate. Consider what you’ve done in the past and what’s worked well and what hasn’t.
You can’t assume everyone knows about your business, and that’s why it’s smart to spend your time showcasing your product in different platforms and arenas. Trade shows are fun, engaging and they deliver results. There’s nothing like getting face-to-face contact with potential customers. See four reasons to participate in a trade show.
Interact & Network with Customers
The main point of a trade show is to get your product in front of buyers. You get that in-person contact that’s difficult to find when you’re out and about in public. This is a contained environment with you and your consumers. Collect contact information of those who visit your booth and use any evening or lunchtime activities to connect and network with other people at the show. Have giveaways handy to attract customers to your booth.
Market Your Product Uniquely
There are many opportunities to market your brand, especially if you’re in the food and drink industry. Think about new and interesting strategies way ahead of time. For example, if you sell drinks, then considering purchasing commercial refrigeration which offers a unique marketing opportunity. Have your drinks in the fridge, and offer them as free samples or put a price on them. Show potential customers who you are, and what type of company you are through your marketing capabilities.
Close Sales
A trade show is the perfect opportunity to close a sale without being too pushy. Everyone’s there for the same reason, and it’s to make their business better through the products they see and experience onsite. This environment allows you to have lengthy conversations full of substance, while at the same time the shopper doesn’t feel pressured to make a purchase. It beats the pressure that’s felt by all through a direct sales call. If someone’s not ready, simply collect their information and put it in your ready-to-buy sales leads folder.
Scope out the Competition
Use your time at the trade show to walk around and see what other people are doing in the industry. Look, talk and create opinions about what you observe in the space. It’s your opportunity to gauge where the industry’s heading and if you’re going the same way or need to make changes. Pose as a customer and collect pricing information and product updates. Take as much time as you need to collect data and get a bigger picture of the industry as a whole.
Conclusion
Trade shows aren’t for every business, but many find them beneficial. Come ready to meet new customers and prospects and showcase your best products. These are four reasons to participate in a trade show.
