Email marketing has been losing steam in the last couple of years and is definitely not as hot now as when it was first introduced little over a decade ago. For some reason, many people think that because a method is old, it automatically makes it obsolete. However, email marketing is still a very profitable marketing method and those who still use it are reporting great results to this day. Email marketing is still one of the best tools for retaining customers and establishing a solid relationship between users and your brand. In this article, we’re going to explore six reasons why you should still be using email marketing.
1. You Can Send Highly Personalized and Targeted Emails
Using email marketing, you can send highly personalized and targeted emails at the level of an individual recipient. Email marketing software can be used to analyze users’ data and then segment contact lists according to common factors. Recipients can then receive emails that address their particular needs. Your customers and prospects will feel appreciative when receiving emails with a personal touch.
2. It Can Assist in Creating Lasting Relationships
Email marketing as a strategy is one of the most powerful tools for establishing a personal connection with your clients. For instance, if you run a marketing company, providing practical advice and up-to-date information will draw people to your brand and keep them engaged depending on the quality of your content. If most of the content you provide is interesting and doesn’t focus solely on blatantly advertising your services, your customers will view you as a genuine source of information and connect with you instantly. Check out this ad agency Raleigh to get started.
3. It Helps Keep a Brand in People’s Mind
According to a study by Statista, 34% of Americans will keep checking their emails all day long. This means that a company that isn’t using this strategy will miss out on numerous opportunities to connect with their prospective customers. Email is still very commonly used by most people, and while some people might think that email marketing has somewhat saturated the market, it is still a very effective way to keep daily tabs on your customers, provided they see your emails as valuable.
4. It’s Cost Effective
Compared to other marketing strategies, email marketing is relatively inexpensive. To maximize ROI, it is however highly recommended that a business invests in Customer Relationship Management (CRM) software. The cost of sending out messages is abysmal when compared to other marketing methods. For instance, when using email marketing, you won’t be burdened with media buys like with radio and television, or postage and printing costs when using direct mail. Also, results are much easier to track and whole campaigns can be overhauled at the touch of a button.
5. Emails Can Prompt Positive Action
When you receive an email, it generally prompts you to act on it. You can either reply, forward or click and read it. When direct calls-to-action are combined with straightforward benefits for the readers, it incentivizes them to follow through. Smart email marketers will use this to their advantage by providing just enough information to whet their reader’s appetite, then provide links to whatever media, offer or services they’re trying to advertise.
Conclusion
All in all, email marketing is still a very powerful marketing tool that shouldn’t be overlooked. However, while email marketing is a useful strategy, it won’t be effective unless your emails are interesting and valuable to you recipients. In addition, your emails should be relevant and timely in order to have an impact. Email marketing is definitely here to stay, and should be in every company’s marketing arsenal if they want to maximize their results.
