In an age when consumers just automatically tune out the dozens, hundreds, or even thousands of advertising messages that hit them on a daily basis, your company’s branding matters more than ever. Rather than pushing a particular product or service, a company’s branding simply reminds consumers of the business itself. People go with what they’re comfortable with, so when they’re more familiar with the sight of your logo and branding, you are likely to win more business.
5 Creative Ways to Increase Your Company’s Brand Awareness
If you’re not sure how to increase the brand awareness of your company, then Entrepreneur has a good list of ideas. Some of them include these five:
- Branded Packaging: People might have trained their eyes to ignore billboards when driving or ads while using websites, but no one ignores the sides of packaging. They need to know who gets what package and where it’s from.
- Make Friends With Influencers: When you get influencers to display your products or talk about your services, you get to reach out to their established audiences who know and trust them. You’ll grow your reach as a business.
- Focus More on Social Media: If you’re not doing it yet, get on there. If you’re already on there, expand. Facebook and Instagram are crucial places to start, but Twitter and TikTok are the places to be to talk to the younger generations with the most discretionary income. Just think about how popular the Wendy’s brand has become because of their snarky Twitter account more so than their never-frozen beef or their Frosty desserts.
- Find SEO Niches: Primary keywords in most industries are flooded with websites vying for high position, but if you can find the latest search queries your products or services might answer, then you can beat your competition to the punch in addressing the newest consumer interests and needs.
- Use Google Ads: Google AdSense auto ads are a new thing where publishers can get their ads placed on sites best aligned with your brand. Machine learning technology makes it easier than ever to put your branding in front of an audience interested in what you have to offer, which means your return on investment is greater than ever before.
Promote Your Company With Products
Modern printing and product creation now have serious overlap, so any business, large or small, can take advantage of corporate promotional products. You can use these to come up with corporate gifts for families and employees for free advertising. Also, use them to come up with company truck tailgate wraps for your own business vehicles. Brand nearly any kind of company property, or use these products for online giveaways and customer gifts. You can even use them to build morale and team spirit internally with your own personnel, even at a personal or project level.
Benefits of Business Branding
Increasing your company branding in any way that you can is going to pay dividends for your business down the line, but what specifically are they?
- Staying in Their Minds: Branding keeps your company in the minds of both current and potential consumers.
- More Word-of-Mouth Marketing: Word-of-mouth marketing is great because it’s often just free.
- Establishing Brand Equity: When a consumer has to choose between someone they’ve heard of or a generic option, they tend to go with the name they know.
- More Consumer Loyalty: Branding matters even among your current customers. They might be your best bet at growing sales since they’ve already shopped with you before and know what you can deliver to them.
- More Sales: Eventually, all of this adds up to more sales, more revenue, and more profit.
Everyone Is Doing It
Everyone is focused on their branding these days. Your competition makes sure their branding is out there, which means you do, too. It’s no longer just a matter of using branding for advertising. A business without a known identity among consumers is just going to get lost in the noise and crowded marketplace.
