Offline marketing seems like it has become a thing of the past. Afterall, with so many audiences and ways to market at your fingertips online, why should you waste time, materials and money on offline options?
Well, as the world becomes super digitalized, more and more people are turning their focus to the physical marketing they receive, rather than just looking online. Offline marketing still has an integral place in your strategy and we are sharing a few ways to incorporate it today.
1. Business cards
When you have just launched your business, there is no down time. Even heading out to a romantic meal with your partner could be an opportunity to generate leads. Which is why having a stash of business cards in your wallet is a great shout.
These small cards have just enough space to make a lasting impression, and are easy to give out quickly and seamlessly.
A common misconception is that now online search is available, there is no need for the standard business card. But your online presence might not be strong enough when just starting out, so a card with your contact details, URL and social channels could help navigate people to your business.
2. Attend trade shows
Trade shows are a great place to generate leads, network and seek out the competition. Even if you do not have the cash to hire a stall, there is still plenty of opportunity to speak to businesses and potential customers while having a coffee or visiting other vendors.
3. Branded items
Everyone loves a freebie, and they are a great way to catch someone’s attention. Leaving branded items at coffee shops, galas or libraries could just capture a new customer or two. Pens, stress balls or frisbees with your brand name printed on are a great little take-me-home that will keep you in a customer’s mind.
Be sure to use the highest quality custom online printing services for your branded items. Otherwise, your design will quickly fade.
4. Seasonal cards
There is nothing better than receiving a card through the post and businesses that tap into this can see great results. Sending customers seasonal cards is a great way to show them you care about them as an individual, rather than just a sale. It is the perfect way for small businesses to create a strong rapport, increase loyalty and encourage repeat customers.
For customers that are already loyal to your brand, include a discount code or freebie to show much you appreciate them.
5. Get in the newspaper
You will be surprised how many people still prefer to read a newspaper over scrolling on their phone. Waking up, enjoying a coffee with the paper is a classic tradition that has stood the tests of time. Free newspapers offered at bus or train stations are also a favorite with commuters – making them the perfect place to get your business advertised.
Newspaper ads are relatively affordable and have the potential to reach thousands of people. You might even find that ad departments offer a bundle deal with online and offline ads so you can attract new customers from both networks.
