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Retail signages are one of the first and last things customers notice whenever they visit a store or a building. In order to effectively draw customers to your business, you have to master the art of retail signages. Let us have a look take at the various styles of retail signages and explore how you can plan and put-up signs that draw customer interest.
Tip #1: Emphasize by Using Big Fonts
Customers need to be able to decipher the retail signs in order for it to thrive. The consistency of the text itself is another thing to remember when selecting fonts. Obviously, cursive and italicized fonts are rather difficult to read so you must avoid using those. Instead, you should use fonts that are simple and on-brand for full effect on your signages.
Tip #2: Right Usage of Signs
Not all store signs are produced equally. Understanding the intent of your retail signs is essential to your decision to make the proper investment.
Let us have a look at the four styles of retail signages and the things you need to be aware of about them.
Outdoor Signage. Your exterior signages are the first thing that your customers see in your shop. That is why it has to be vivid and convincing enough to catch their attention. This is mostly achieved by humor, but it is often important to display the company logo and at least a hint of the sort of merchandise you have in-store.
Promotional Signage. Promotional signages play a vital role in luring in your customers. It is important to make use of words that are applicable and appropriate to the voice of your brand and inventory. One thing to also consider is providing substantial information about your brand and the products you offer, but also make sure to make it concise and avoid cluttered wording. You have to change your promotional signages to achieve communication sales.
Digital Signage. Digital signages are effective in personalizing your customers’ shopping experience. The advantage of digital signage is that it gives you the flexibility to configure your message based on the weather, time of day, what products you are offering, and sometimes who enters your shop. Also, digital signages can be quickly changed on the sign itself or on the in-app, but you can change it periodically to suit the demands of your varied clients.
Tip #3: Appropriate Placement of Your Signages
There are some requirements in the signage industry that determine where consumers will be looking in order to find the signages. Directional signs, for example, can be hung down from your ceiling or be higher than the eye level in the aisle, so that people can see them as they are walking by. Promotional signages, on the other hand, are preferably placed at ground level on the streets and near window displays in order to attract customers instantly.
Bear in mind that “eye level” is different for different users: children, consumers in wheelchairs, and people in vehicles have different sign height (and font size) specifications, so measure sign placement yourself to decide the most appropriate height for your prospective customers, as well as remembering each sign’s intended purpose.
Tip #4: Use Bold and Concise Signs
To ensure the effectiveness of your signages, you have to use only the necessary number of words to express your message to your target customers and everyone in general. Also, be aware of the number of signages you can post in a given area to avoid clutter. Your customers do not want to be bombarded with wordy signages especially when they are making a purchase in a hurry. Better stick to a concise sign.
Tip #5: Make Use of the Color Theory
One factor to consider in the creation of your signages is the color that will be used. Surprisingly, there are numerous factors that work as customers look at signs, and one of those is color. It is encouraged that you use high-contrast colors as this boosts the responsiveness of your customer.
Another essential element to remember is the color hypothesis or the feelings and associations that we feel when faced with a certain portion of the color wheel. It is important to consider the implicit connections created by each color so that you can ensure they are in line with the picture you want to portray.
Bringing it Altogether
The way you make use of your signages can either make or break your in-store experience. It is important that your signages are readable and easy to see, concise, witty and humorous, and on-brand. Be aware of the various usage of retail signages and familiarize color theories and fonts so you can implement them in the creation of your signages.
