If you are stuck in a rut with your current marketing strategies then this article is for you. Packed full of insider secrets, we will take a look at five different areas of marketing and how they can help take your small business from doing alright, to earning you millions!
As with most things marketing, it is important to get in the professionals if you are not sure what you are doing, but here are the main types of marketing that you should be using.
Social Media Marketing
There is a misnomer that social media marketing is the be all and end all of the marketing, but in reality that is just not true anymore.
Social media is important, brands need to have A presence on the major platforms, but social media should not be the ONLY aspect of digital marketing that you invest in.
Invest wisely in social media. If your target audience is over thirty, do not bother with TikTok, if your target audience is crafting mommas, invest in Pinterest. For the most part, Twitter can be avoided but it is a great platform for customer service inquiries.
If you are going to do social media, remember to have bespoke content for each platform and to have a clear response process. You will need to invest in social media advertising too.
Blog Articles On Your Website
Blogging hasn’t died, but it has changed a lot, and so for this one, you really would benefit from reaching out to professionals to help you. A company such as Eleven Marketing & Communications will have many decades of experience helping small businesses and medium-sized enterprises to succeed in a sometimes challenging world!
Blogging these days is much less about finding a particular personality you like and sticking with them as they write about their lives. Blogging is now much more technical about the niche you are in, answering questions, and writing good helpful content.
Oh, and blogging on your website is great for SEO!
Event Marketing
Depending on what your business is in, visiting events (when the world opens up a bit more) could be just the thing that you need to do to help your business grow.
This is especially true if you are in one of the more technical business to business fields, like pharmaceuticals, for example.
These sorts of interactions and deals are still done on a handshake and a promise, so it is worth investing in your events side, ready for when we are allowed out to do events again.
Video Marketing
While people do not have their favorite blogger to follow anymore, most people do follow their favorite YouTube channels, and this is an important thing to remember if you are doing marketing for your small business.
It does not need to be perfect, grab a smartphone and a stand and get on with creating your first masterpiece to be used anywhere you can embed the video!
Online Advertising
Online advertising means paid advertising, either by Google Ads, social media, or affiliate marketing. Either one is good for your business, and definitely worth investing in if you want to grow and expand your business processes.
