5 Ways Advanced Technology Can Improve Your Business


Technology has done a lot for the world, but if you aren’t staying on top of trends and industry innovations you could be missing out. Technology can help you streamline production, help you reduce costs, and can help you increase your customer base. Staying on top of the latest tech and knowing when the right time to innovate is key. If you wait too long to implement key, universal changes you might be left behind, as customers and clients get used to a certain standard of service. Technology can improve your business, and here are the top five ways how:

Help You Grow an Organic Audience

Social media can lead to a huge boom in sales and exposure, but only if you know how to use it right. Authentic and engaging content is key if you want to grow an audience. Essentially, in order to succeed with your social media campaign, you need to be creative, unique, and genuine. Use a whiteboard video to show your followers what your company is about, or to teach them about the cause your company works to fix. Comment, question, and engage with your followers and those who post in your niche. Be a friend, and you’ll grow your community.

Help You Provide Better Customer Service

Personalization is huge because it is becoming so easy even for new companies to provide. Offer personalization options on their account, personalized newsletters, discounts for their birthdays, benefits if they refer a friend, and so on.

Help You Reduce Costs by Eliminating Redundancy

Redundancy is costly. By using technology, you can better understand what you need, how much you need, and how much you spend on it. Paying for more product than you need is a good way to lose money, for instance. The more efficient your business is in all departments, the less money you will have to spend. Lower costs, equals higher profits, meaning more money you can reinvest into your business.

Help You Save on Shipping

Shipping large quantities of your product to distributors can be costly for small businesses. You are not allotted the same discounts as bigger companies who ship even larger quantities of items. Not to mention the acceptable damage margin that can hurt smaller businesses in the long run. Rather than adhere to this old way of doing things, get an LTL freight quote from a reputable company such as AuptiX. They use technology and innovation to provide better service at fair rates for everyone.

Help You Manage Your Business Better

If you don’t use technology to keep track of all your business connections, suppliers, customers, and products, you are making a huge mistake. Not keeping track of all the information you need will lead to lost connections, costly delays, and many more complications that small businesses simply cannot afford to face. Using custom management system to help you manage and understand your data can help you make the most of your connections.

Technology makes running a business easier, even while providing better service. Not relying on it will cost you, either in profits or in time, which is why innovating is the only option for every business.


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Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. CascadeBusNews.com • CBN@CascadeBusNews.com

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