In this digital era where consumers have so many options to choose from, the strategies required to succeed are a bit different from what would have worked maybe a decade ago. No longer can a business thrive upon just a good product while depending on the demand and supply gap. You have to stay on the top of your game and make sure that your brand gets registered in the minds of the customers and stays there for a long time. This will not only enhance trust but also make sure that there is never a sudden drop in sales and revenue in case a competitor tries to capture the market.
In case you are the one trying to capture a market where somebody else already exists then you too have to make sure that their brand is not the only one that is visible. But the hard part is that launching a brand and developing it into something that your customers recognize and trust are two completely different ball games. While the former may be done after the completion of a few technical steps, the latter part requires patience and perseverance. Thus in this article, we will try to take the bull by its horns and learn 5 ways to build a personal brand.
Tip #1 Choose One Platform At A Time
People who are starting out usually are on their own for at least a few months to a couple of years before other people join in on the team. During this period the biggest mistake they make is that they try to show their presence on every platform possible and thus end up not showing significant results on any. A much better approach would be to focus on one thing at a time and try and have mastery and a loyal following over that platform. Which one to go for should be based on your personal choice and strengths.
Alex who provides research paper writing service says – “If you are good at blog postings then Pinterest might come in handy to promote the same whereas if you have a lot of beautiful pictures to share then Instagram can be your best buddy. Similarly, if you are someone who is much more comfortable talking in front of a camera, then by all means, start by trying to build a brand on YouTube”. Whatever you choose, focus on that and stick with it. It is quite tempting to go all out with Twitter, Facebook, Snapchat, Instagram, LinkedIn, etc. but the truth is that our efforts will get diverted and not show compounded effect in contrast to when they are in just one particular direction.
Tip #2 Niche Down And Educate Yourself
Nobody wants a person who has a rough idea about almost everything. What people find much more valuable is someone who has an in-depth knowledge of something and can be their go-to guy or girl in any situation for that particular topic. “So, your first job should be to really boil down your strengths over a particular area of interest and then really educate yourself about that particular niche that you’ve chosen” – says Ankit who is a blogger and has reviewed project management courses online at TrumpLearning. There are so many resources available on the internet for free that just requires time and patience to go through but will end up leaving you much more satisfied and confident than before.
People who try to give general ideas about everything aren’t much valued in today’s world because this is what every other person is doing. “But if you on the other hand are that person who is seen as an authority in a particular niche then your brand would be much more valued and always be in demand if the content that you offer is unique and not easily found even if it is available somewhere else” – opines Martha who provides “do my paper” services at EssayWriter4U . This situation can only arise when you yourself know what you are talking about. Inventions are born out of what is already known. But to invent, you need to know a few things beforehand.
Tip #3 Start Networking To Add Value
“Oh, I am new at this! How can you even expect me to start networking right away?” is one of the most common statements we come across whenever we tell this to our clients. What they fail to understand is networking is not about holding deep in-depth technical conversations with experts of that field. Sure this process is a part of the whole thing but comes much later down the road. For you as a beginner, just following the big influencers in your niche and asking them questions about what you really want to know can be a good place to start. Do this enough and you will definitely get noticed. Raghav who is a technical blogger and has recently done ProWritingAid Review at DigitoolsCoupons says – “I normally follow all the SEO influencers on Twitter and keep a look out on what they are chatting. Ultimately it is about asking the right questions more than anything else”
Further, the bigger an account is the more difficult it becomes for them to personally answer every single comment under their post. You can use this to your advantage and engage with such people whose questions have still not been answered. Let us take a random example where a person wants to know ‘How to get over a breakup?’. If this is your niche then you can always add a few helpful tips and the person is bound to notice your reply. Congratulations, you just gained a loyal follower because the next time they need similar advice, they would also have you on their mind apart from the brand they are already following. So stop being dormant, waiting for people and start connecting with them actively.
Tip #4 Proactively Pitch Yourself
There is absolutely no shame in proactively pitching yourself to other players in the game who offer not the same but a similar content to the same sized audience. The point here is to get noticed by a new set of the audience whenever possible. This tip in itself can and will double your results when the pitch is successful. “So, suppose you have deep knowledge in an area, say breakups, then your task would be to reach out to other players who say are teaching people how to get their ex back. What you can do is reach out to such people and tell them that you can add value to the life of their audience by talking about how to get over a breakup quickly and not cling on trying to win their ex back” – says Gary from TopAssignmentExperts, leading College homework help provider in America. This way they would save themselves from being stuck on one person forever. The same sentiment is shared by Pankaj who is a pschology expert at TFTH, Australia’s most Trusted Assignment Help Company.
This works best if you reach out to brands who have the same sized audience as yourself. Maybe reaching out to a 100 people will get you just 1 gig. But now you can quote this one gig forever in future that will go on to show your audience that somebody from XYZ brand considers us to be an expert on this topic. This builds a huge amount of trust and respect between you and your audience which you can always capitalize on. Further, it would also attract their audience as you just added value to their lives. See how powerful pitching yourself is?!
Tip #5 Claim What You Have To Offer
If you aren’t outright specific about what to expect from you, how can you ever expect to build trust with your audience? They will be left confused at best. This again boils down to preventing generalization of things and actually having your stuff figured out on how exactly are you going to add value to the already enormous amount of information available on the internet. Thus if you feel you can help people get over breakups then say it on your bio with full confidence. Revolve your content around helping people.
Stay away from ambiguity by saying things which are polar opposites like “I will help you win your ex back” but at the same time have your bio say “Also, I will help you get out of a relationship”. It will leave people confused as to what exactly are you good at? Because if your energy is also focussed at breaking relationships then how can they trust you with mending theirs. I am not saying there is any harm in helping people break free from their current relationships (divorce lawyers would be jobless if that were true) but you should really need to claim exactly where your focus lies.
These were the top 5 ways to build a personal brand. In case you have more juice tips then feel free to reach us and we would be more than happy to include them in our blog.
