Let’s face it — starting a business from the ground up can be an exciting, but daunting task. There are loads of elements to be taken into consideration to run an effective business. In today’s technologically-connected society, a website is often a prospective customer’s first point of contact with your business (so you better make it good!) If you’re not a “tech” person by trade, you might be wondering where to start when it comes to building a super user-friendly, traffic- building website that actually converts. Well, you have to start somewhere, right? Here are six ways you can receive more traffic to your website to transform a single click into a paying customer:
1. Integrate SEO
Search engine optimization is a super important step many people often forget about when creating a website. The purpose of SEO is to get your website noticed in search engines. Otherwise, how else are people supposed to find out about your awesome products?
Whichever platform your website is built on, make sure to integrate an SEO strategy to help your website perform. This can include simple on-page SEO tactics such as internal linking content from other parts of your site, including high-volume keywords throughout the copy, and writing super engaging headlines that will encourage a customer to click. You can also integrate meta descriptions into your website’s category pages, which will tell search engines like Google and Bing what that specific page is about.
2. Make Your Website Hacker-Free
You’ll want to be sure that you aren’t missing out on potential visitors as a result of security breaches. And the last thing you want when you build a new website is to have your and your customers’ sensitive information compromised. To protect a website from hackers, consider using SiteLock or another malware scanning tool. These programs regularly scan your website for potential hacking or security breaches. This way, you’ll never have to worry about your website becoming infected.
3. Build a Social Media Following
Social media is a great way to build a solid foundation for your brand. The great part about it is that you can engage with your customers through a variety of different platforms. Ensuring your brand messaging is consistent across social media platforms is key. So, if you are promoting a sale for your site on Facebook, make sure that the language is effectively communicated and tailored for each type of audience. Don’t forget to respond to customer comments/feedback on your social media profiles. This will show you are dedicated to high quality customer service. If social media isn’t your forte, consider hiring a social media consultant to strategize how to effectively reach your audience.
4. Start a Blog
Ever heard the phrase, “Content is King”? Having an effective content strategy is crucial when building out your business. First, you’ll want to create personas for your target audience (i.e., age, gender, occupation, place of residence, etc.). Then, develop content topics that you think would appeal to this audience. You might not get a lot of engagement at first, but once you build authority, you’ll start to notice the results!
5. Submit Your Site to Search Engines
When you build a new website, an easy way to get it noticed is by submitting it to search engines. You can easily do this by logging into your analytics accounts and submitting any URLS from your site to the respected search engine.
6. Don’t Skip the Analytics
Oftentimes, you’ll find many low-hanging fruits in your analytics accounts. If you feel your website hasn’t been getting a lot of traffic to a certain page, check out that page’s performance and SEO elements in your analytics account. Maybe there is an incorrect URL being used, or maybe you aren’t targeting the correct keywords. The analytics will usually give you a good sense of how to improve your site’s performance.
