Digital marketing has paved the way for convenience and efficiency. Videos are practical for users but are for marketers, and it’s a powerful, flexible, and higher return of investments. Marketing and video are the perfect combinations to leverage your business while building engagements and trust.
Video marketing is 600% effective compared to direct mail or prints. There are plenty of marketing tools out there, but video marketing is one of the most sought after due to its efficacy and guaranteed success. As a marketer, newcomer, or advance, there are plenty of reasons why you should consider video marketing among other marketing mediums.
What Is Video Marketing
Photos and infographics are essential tools to increase engagement while establishing your business brand. Video marketing is a powerful tool to improve consumer trust, provide better information, increase conversion rate, and broaden your target audience.
Video marketing is your forward-facing sales strategy, which integrates customer engagements through versatile and shareable information. Videos are multifunctional; it can be used for promotions, building rapport, sharing knowledge, collecting data, etc.
Videos are the best medium to build your community with social proofs from your previous consumers. With strong testimonials, live-streaming, and tutorials, this marketing medium is an excellent tool for every business. Suppose you are interested in building effective video marketing. In that case, you can check Animation Explainers to help you create a powerful marketing campaign or means to achieve your business goals in no time.
How Does Video Marketing Works
Video marketing may sound complicated for newcomers but is a pretty straightforward approach once you have learned the ins and out. It works by creating video contents that:
- Promotes your business, product, or services
- Generates traffic and increase conversion rate
- Raises awareness about the services or products you provide
- It develops a friendly atmosphere to establish customer engagements
Overall, if you practice the process, especially if you’re a newcomer, the methods may feel complicated. However, there are plenty of places you can always ask for help to execute your marketing plans effectively. It’s data-driven, which means you’ll need to keep track of specific metrics while monitoring your client engagements.
Creating an effective marketing campaign through videos means you’ll have to allocate your resources, tell a story about your company or business, build engagements, compress information, and track your efforts.
Why Are Video Contents Good For Marketing
Digital video content is a top trend that provides a practical approach to a successful marketing strategy. It’s the internet’s most preferred technique for delivering meaningful content to their target audience. It offers a multitude of benefits, including:
1. Video Enhance Sales And Conversions
Videos are the most effective way to increase conversion. 80% of online traffic comes from video content. This means digital marketing is in great favor when it comes to video content.
The massive impact of convenience and information you can get by simply watching a video continues to grow. It’s the best conversion tool for every business when properly executed.
For example, demo videos are a great way to introduce products or services to your target audience. This helps everyone make sound judgments when planning to purchase something aside from social proofs and content reviews.
People are more convinced to see a product demo rather than reading. If you advertise your product with video, your potential consumers are more confident and instantly buy it. The significant benefit of video content is to win your consumer’s trust through adequate information rather than theory.
With visuals of how products or services work, you’ll quickly gain new customers and have a mainstay to support you. With the benefits that you cannot get from written content, video marketing is what your business needs to leverage.
2. It’s Appealing To Mobile Users
People nowadays spend most of their time on their mobile devices while online. Smartphones enable you to run errands and check for needed information online with ease, mostly by watching visual content online.
Search engines favor mobile-responsive sites and apps for every consumer. This factor is more than enough for you to showcase your product and services via video content. Digital video content enables you to reach your target audience more straightforward and faster.
Optimized video content or short-form visuals are more appealing compared to traditional text or still images. Several factors that make videos more appealing are their novelty, context, and attention. Statistics say that if site visitors stay more than 7 seconds watching your video, that means it’s beneficial for your business.
The trend and demand increase by 100% annually, which means that you’ll have 100% return revenue if you invest in video marketing.
3. Video Content Increases Engagements And Shareability
93% of people share content they like with friends, family, or community. The interaction and engagement showcase the power of effective marketing strategy. A range that comes with video is more likely to be shared than one with just images on the side.
There is something with visuals that improves the acceptance of your target audience or end-user. If you provide informative and practical content, engagements will increase, and soon you’ll be the go-to site for your target audience. For sure, video content included on social platforms will have a 92% shareability success.
4. It Helps You Build Trust With Your Target Audience
Viewers can retain 95% of the content message they watch compared to when reading it. It’s the best method to digest and absorb information in this modern age. A recent study says that people will check for a demo video first before making their decisions.
Aside from building trust, video content fixes the gap between customer’s trust and establishing business brands. For you to gain potential customer’s confidence, you have to present tutorials and social proofs. Quick video tutorials help demonstrate in-depth ways to use the products and the benefits you can achieve.
The key to effectively gaining customer’s trust is to simplify and solve burdens they think are complicated. A short demo tutorial will help your business establish professionalism and expertise on your chosen niche, product, or service offered. With this, your target audience will remember your marketing content and what you offer.
5. Gives You Better Search Engine Ratings
Digital customer traffic comes from video content. SEO-friendly video content means higher chances of ranking better and being on top results from search engines. Ranking your website higher in Google is beneficial for your business. You’ll have a broader reach for the target audience and organic promotions.
Google loves content that comes with YouTube videos as it owns this platform. If your target is to be on top of search engine results, include video on your SEO-optimized content.
Aside from that, Google responds to high demand from their consumers.
If site visitors stay longer on your site, it has a higher chance of improving ranking. Video content allows site visitors to stay longer and watch a demo or video content than posts that come with plain text and images.
6. It Clearly And Effectively Explains Everything About Your Business
Video content can effectively communicate with your customers compared to reading long posts. It can clearly explain and provide the necessary information your consumer needs before buying a product or service.
Video marketing can conveniently explain any question a consumer has in mind. This rich-media helps viewers obtain and digest all the vital information they need. 44% of customers prefer to watch a video and understand the products instead of talking about it or reading the manual.
The advantages of video marketing have become a global phenomenon. You can now learn any skill or find answers to your questions with tons of video content online. One more reason why every marketer must invest in visual content.
7. Sets You Apart From The Competition
While other consumers go for written instructions, most people will likely to learn and retain the information you provide through video content. You can take advantage of this part to set your business apart and make a difference. Some content creators go for the unusual approach to be remembered.
Establishing emotional connection through video content is vital. You can present the product or service that you offer with a quick background story or what others pertain to behind the scene before your accomplishments. Setting up a unique approach depends on your business’s nature or the products and services you offer.
Whether your target audience is internal or external, video content allows you to build a unique approach and connection to your target audience.
When To Effectively Implement Video On Your Content
Learning the power and efficacy of adding video to your content is essential. While you can always include them as part of your marketing campaign, it’s critical to understand when to place a video to improve engagement and build trust.
As a digital marketer, you’ll need to learn how to implement visual contents effectively, including:
- Providing answers to common queries
If the best option to increase your business engagement is to answer questions or interact with your community, then live-streaming is highly beneficial for your business. This allows you to explain the most common issues encountered and how to resolve them.
People may learn from reading content or talking to someone on the phone, but there’s nothing more informative than hearing and watching it.
- Launching a new product
Short previews or teasers about a new product you’re about to launch can be in video form. It’s the best way to start a buzz, attract new customers, and boost your engagement.
- Providing tutorials to complex situations
Demo and quick tutorials with a little sprinkle of humor can lighten up even the most complex situation. An easy-to-follow demo helps build trust. Create engaging video content where you can interact and track your engagements with your target audience. Allow your audience to grow by letting them participate and solve their issues at the same time.
- Social proofs
Positive testimonials from your consumer can help establish your business. Social proofs, insights, and recommendations have a massive impact on your business. Your consumers’ testimonials help promote your business, brand, product, or services.
- Updating your target audience of trending topics and news
If there is an issue that needs to be addressed, informing your clients can help them feel appreciated, and in return, you’ll be their go-to for the latest trends, news, and helpful information.
As a digital marketer, you have to set yourself as a trustworthy leader your customer will always turn into for knowledge and understanding.
- Introducing your business
Showing off what your business or company offers can help gain trust, increase engagement, and leverage your business. Effective marketing campaigns must have a higher conversion rate from generated traffic.
Conclusion
As a marketer, video content must be integral to every social strategy. Video marketing is vital as it is congruent across various brands, demographics, and platforms. It’s a driving force to increase sales, conversion rate, and engagement.
The reason is pretty straightforward—easy content digestion. It’s the new foundation of effective marketing.
