Wild Rooster Takes Off in Prineville

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((L-R) Kevin Spencer and Dan Healy | Photo by Laurie Pittmon)

There’s something fresh to crow about in Prineville with the launch of the Wild Rooster Bar & Grill, built alongside a new fuel stop/convenience store with drive-through, and aiming to cater to a growing workforce in a fast-developing area at the major eastern gateway to the city.

The venture, located north of the Hwy. 126 intersection, on Tom McCall Road, is a collaboration between prominent local developer Kevin Spencer, Cascades Lakes Brewing, and Dan Healy.

Healy is carrying on a family legacy of similar successful gas station/c-store projects in Bend, including the 15th Street Xpressway, owned by his entrepreneur father, Tom — son of Mt. Bachelor Ski Resort founder Bill Healy — and Reed Crossing Market at the crossroads of Reed Market Road & 27th, which is co-owned by both Tom & Dan. The latter is also flanked by a flagship Cascade Lakes Brewing pub and developed by Spencer’s Empire Construction & Development company.

The new Prineville project, designed by Bend-based Steele Associates Architects, represents the latest expansion of the Tom McCall Business Park, off Empire Drive, helmed by Spencer through Empire Construction.

The park has proved to be a leading engine for economic growth in the rapidly developing commercial and residential core close to the major roundabout off Hwy. 126 and Tom McCall Rd.

Characterized as a high-visibility, elevated, and scenic entry point overlooking the city, the area serves as a hub for modern development near the Prineville Airport and the Meta Data Center campus, and is part of the city’s designated Enterprise Zone.

Primarily featuring industrial sites, other surrounding developments include the growing data center cluster, airport expansion and the newly expanded Humane Society of the Ochocos base.

Spencer said, “We just opened the new location in Prineville and it has already been well-received. There is a lot happening in that area and overall we primarily wanted to be of service to the workers there on the flats, including giving the convenience of not having to drive down the grade into town.

“As a newer industrial sector there is a fairly large workforce that can be catered to, whether they need gas, semi truck fueling, a warm lunch, or just to grab convenience store items.

“A shout out to the City, including Planning Director Josh Smith, for being very helpful in this process. They were hugely supportive, proactive and easy to work with.

“We were excited to team up with Dan and Cascade Lakes once more, as they are both excellent, experienced operators. There is a lot of energy in Prineville and it is important for the community to know we are local and here to support them.”

The new upscale 3,000-square-foot store, known as McCall Market, features many fresh items in a clean, well-organized atmosphere, including a drive-thru offering breakfast, smash burgers, coffee and more, located across the street from the Humane Society facility.

It also offers gas pumps, a commercial fuelling station and RV dump station. Opening hours initially are 5.30am to 6pm weekdays, and weekends from 9am-6pm. Healy said the amenities and hours were subject to future adjustments as demand dictates.

The operators of Wild Rooster Bar and Grill, led by Cascade Lakes General Manager Andy Rhine, describe the new hangout as, “Where great food meets great beer in a relaxed and fun atmosphere.

“We are passionate about serving up delicious comfort food and craft brews that bring people together. Whether you’re here for a casual lunch, dinner with friends, or just grabbing a drink at the bar, we’ve got something for everyone.”

Rhine, from Sunriver, and a Bend High graduate, oversees the operations of the brewery among other responsibilities. He began his career at the nexus of engineering and home brewing, including attending the elite Rose-Hulman Institute of Technology in Indiana.

He added, “The Prineville location is a similar template to the Reed South model in Bend, albeit in a somewhat modified format — embodying a consistent style.

“Our family and Kevin have been long-time friends and we are lucky to have him as a partner and excited to again join with a top class team to help cater to a growing need.

“We envisage the Prineville location to be a welcoming gathering spot for the community, and it has room for future expansion, including a potential rooftop bar, as demand evolves. We are also honored to have award-winning head chef Matt Huserik, who is well-known in the local dining scene, at Wild Rooster.”

Cascade Lakes now has three locations in Central Oregon, with Prineville joining the brewery’s stable of pubs including Redmond and Bend. Rhine added, “As Central Oregon grows, we desire to grow.”

Smith added, “That area up on the grade behind the rimrock is an important economic engine for Prineville, with activity in the expanding Tom McCall Business Park being a major factor.

“It has really taken off in the last six years and Kevin has a great reputation for consistently delivering a quality product.

“There continues to be a lot of activity in the area, including the Meta campus which, with the latest addition, is now almost built out, along with Apple across the highway to the south and numerous other developments, including the new Humane Society building.

“The airport also continues to garner more development and we have room for more growth within the Urban Growth Boundary.

“In collaboration with Kevin, we actually created a new zone to accommodate the pub and store project, known as the Commercial Service Zone, which can now be replicated to support other nodes of development in the city.

“We are happy to say that Prineville keeps chugging along, including seeing an increasing amount of multifamily development.

The Tom MCall Business Park features close to 20 businesses, and negotiations are continuing with additional users. Current businesses include:

Benetreu Pulleys and Machinery

Family-owned in the USA since 1976, Benetreu provides a wide variety of high-quality metal products to customers world-wide.

Acme Construction Supply Co., Inc.

Acme offers complete engineering solutions for seismic bracing, vibration isolation, equipment anchorage, & strut design. It distributes specialty products to the commercial and industrial construction industry.

Rickabaugh Construction

Rickabaugh Construction is a heavy civil construction company serving clients throughout Central Oregon through construction planning and earthworks.

Top Gun Resources

Formed in 2015 with the goal of making wildland fire camps more comfortable and safer for the wildfire fighters. Although a new traded-sector business to Crook County, Top Gun has long been recognized in Central Oregon as an Emergency Management Resource company that supports government agencies in disaster resiliency efforts such as hurricanes, natural disasters, and wildland firefighting needs. The new facility will serve as a central location for many of Top Gun’s operations nationwide.

BTL Liners

BTL is a Worldwide Leader in providing Pond Liners, Covers & Tarps across the globe, striving to help with whatever size and scale a pond liner project needs.

Lakeside Lumber

Pacific Northwest siding and decking specialists since 1937. Suppliers of siding, decking, railing, fencing, trim, and hardware. Family run for three generations.

OnFlow Systems

Designed to automatically prevent air recirculation in fans. Includes blade and perimeter seals for low leakage when closed. Ideal solution for managing recirculation air in fan array systems.

Centerline Drilling

Family-owned  and operated construction company. Over 15 years of experience specifically in the power line industry.

R-2 Contractors

Committed to providing high quality construction services to clientele across the United States for more than 15 years. Innovative Power Industry Solutions in the civil and underground construction industry with a focus on providing quality projects on time.

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