When it comes to carrying out an effective direct mail marketing campaign, there are some important steps that you will want to make sure you carry out.
Luckily, when it comes to making the most out of your direct mail marketing campaign, we at MLM Labels have you covered. Here is exactly what you should do once you’ve outline your target market
Develop your mailing list
Make sure to put your description of your targets on your list in writing so that you know exactly who you are listing. If you are mailing a large list (more than 20,000 recipients), you will most likely want to use Cheshire labels. If you are mailing to a small list, you can simply use pressure-sensitive and self-sticking labels.
Create your mailing piece
This is one of the most important aspects of creating a successful and effective direct mail marketing campaign. You want something that catches the eye and is informative but is not too long so that it will overwhelm your recipients. Most importantly, make sure to include a call to action and a strong offer that will get encourage your recipients to act.
Code your response vehicle
However you ask your recipient to respond, it is important that you make sure you are coding your mailing. It’s quite simple and all you have to do is assign each mailing a batch number. This way, you will know who has to respond to which mailing and which offer. This will allow you to find which are more effective than others for the future.
Test your campaign
Before you send out tens of thousands of mailing, one of the best ways to make sure that your larger campaign will be successful is to first send out test or pilot material. If you are looking to make sure that you are carrying out a reliable test, think about somewhere around 10 percent of your total list. No less than 250 is a good low benchmark. This will give you enough of a spread across the potential variables to make your results more applicable to your overall campaign.
Run your campaign
Once it’s time you’re actually running your campaign, just make sure that your pace is going out in line with your ability to handle all of your potential responses. A mailing list won’t serve your business very well if you cannot handle the load of incoming responses.
Handle your responses
This is a crucial aspect of every mailing campaign. Make sure that you and your employees are taking special care to handle the fulfillment end of your campaign. This skill requires considerable planning and execution. When it comes to planning, it helps to have plans for varying rates of responses.
Analyze the results of your campaign
This is arguably the most important aspect of your campaign. It is certainly the most underrated. Analyzing the results of your campaign will help you better understand what has, and hasn’t worked, and will set you up to enjoy even better results next time.
Good luck!
