Are you self-employed running your own business? Have you put off creating a website? Here are seven important reasons why you need a business website!
Businesses and self-employed individuals find value in creating a business website.
Why?
It’s a place for them to showcase their work and outline their services.
Also, it gives them the control they need to reach customers and convey their company’s story.
There’s no doubt about it. With a website, you have the power to take your business to new heights.
So why not put a plan into action?
In this article, I discuss how having a business website can propel you toward success!
1. Showcase Reviews
A website is an excellent place to post reviews from your clients. If you don’t have any reviews, ask your clients if they’d be willing to write one up for you.
If you have reviews on your website, there are many ways to display them. Get creative and have a designer do a scrolling feature or use another fun design. If they’re eye-catching, they’ll stand out more on your site!
Work hard at getting reviews because the more you have on your website, the better. Someone interested in learning more will be impressed by your rave reviews!
Your reviews could very well land you another client!
2. Display Services
Being able to outline your services and give accurate descriptions of each is an asset. It allows you to create a concise list of everything you focus on and what it includes.
Explaining what your services are will make it easy for potential clients to see what you offer. Also, they’ll have an idea of what each service includes and what questions to ask when they contact you.
Recognize that it takes time to get everything written, though. So it’s okay if you have to make some changes to your service descriptions after launching your website.
3. Add Social Networks
A website is a perfect spot for you to show off your social media presence.
First, make sure you have social media buttons somewhere on your navigation menu. They should be easy to see and click. The idea is to prompt visitors to learn more about you on social media, so make sure they’re visible!
Besides buttons, there are other ways to show off your social media presence. For example, you can embed your Instagram feed onto your website so visitors can see what you’ve been up to.
4. Offer a Way for People to Contact You
Not everyone finds a business or person on LinkedIn or other job sites. They may get referred to a company while chatting with a friend. In that case, having a website link you can provide your friends and family with can come in handy.
When you have a business website, you can easily give an interested person the link to your site. Likewise, other businesses can refer you if you offer a service they don’t provide.
If someone happens upon your website, it’ll be easy for them to contact you using your contact page.
5. Keep Customers Updated
Having a primary spot to update customers is invaluable. You can keep them updated on services, product launches, and other news-worthy topics.
If you’re going on vacation and won’t be in the office, you can make a note of it on your site.
Are you a beauty professional who now adds vivid hair color besides haircuts and color?
Then you can update customers on a change of beauty services.
It’s your website, so use it as a news platform of sorts and keep your customers and visitors apprised of any updates.
6. Write Articles on a Blog
You’re likely a fan of reading blogs and gobbling up the latest and greatest articles.
Well, a website is also fantastic for running a blog. Who knows, your blog may end up being your primary source of income!
Nowadays, you shouldn’t have a business website without a blog.
Business blogs work for any industry. For example, your business may provide services for healthcare organizations. Since its focus is on the healthcare industry, write about similar topics.
Focusing on issues that pertain to your industry should be your primary goal. That way, you’ll attract an audience who’s interested in the same subject matter.
Having a blog on your site gives you the chance to shine and show off your expertise. There’s no downside to having a blog, so be sure to include one on your site!
7. Build SEO
Having an established website allows you to do inbound links and set up keywords.
You can also use your blog to improve your rankings on the web. Focusing on creating a strategy will help you rank for specific keywords. An SEO expert can help you with this and get you plugged in while you’re setting up your site.
Implement the right SEO tactics, and your website will show up higher on the search engines.
Conclusion
Having a business website offers an endless amount of benefits. It’s challenging to run a business without one. Nowadays, both go hand in hand.
With a site, you have the potential to build a steady clientele and boost your online presence. Not only that, but it’s possible to showcase reviews and services. Plus, it makes it simple for people to contact you.
Even if you set up your business website and don’t like it, the beauty of websites is they’re easy to change. Now, it’d be wise to stick with the same business name. But later, if you’d like, you can add new content and graphics to improve it.
It’s time to get to work and start developing a site. You’re a business owner who deserves to have a “home” on the web. Enjoy putting one together, and you’ll undoubtedly reap the rewards!
[Author Bio]
Caitlin Sinclair is the Property Manager at 21Lux with five years of property management experience and many more in Customer Service. She shares her passion for her community and looks forward to making 21Lux the place to call home.
