Animation videos are fantastic for publishing easy-to-consume content. Well-developed animation videos can work wonders for your company. Companies often hire animation video production services that solely excel in this niche.
Why Animation Videos?
Animation videos are an excellent way to engage the viewers, especially when used on websites. Research by Hubspot says that if there is textual content and visual content like videos on a website, it is likely that 72% of visitors will prefer viewing the video to understand a company or product. This is a huge upside to using animated videos, and no one should overlook this.
Animating and creating awesome videos can be tricky, but here are some tips and practices that you can follow to achieve remarkable results.
Know the Target Audience
Knowing the target audience before beginning the creation of animated videos is utterly essential. As you know the target audience, you’ll be able to create a storyline that can be followed through the video.
A target audience can be anyone ranging from kids to adults, and even corporate presentations may include animation videos. Knowing who you are interacting with will help you to create an animation video with suitable information levels easiness in understanding.
Have an Awesome Story
Animated videos are used to describe complex information quickly. Using this, you can impart more knowledge engagingly. Once you know your target audience, creating a story that helps them will be easy.
Most companies hire animation video production services because of how beautiful their stories are and how effectively they deliver the message through the video. While writing a story for the animation video, it should always be relatable to the target audience. A video will be counted effective only if it serves its purpose, right? And an extraordinary story will always do the purpose.
Choose an Animation Style and Stick to It
There are multiple animation styles like 2D animation, Infographic animation, Typographic animation, Whiteboard animation, etc. Choosing an animation style largely depends on the type of information you need to deliver and the target audience.
If your target audience is corporate, then it is better to proceed with typographic or infographic animation. The main motive here is to make people understand some crucial data in a more straightforward manner. While if the target audience contains kids and school-going children, it is better to stick with 2D animation. This will keep them engaged with the content, and the information will also become easier to consume.
Once the animation style is chosen, the producer must stick with the style throughout the video to provide a linear and seamless experience.
Video Duration
Some people think it is an animated video, so it can be as long as possible, and the viewers will be engaged, but this doesn’t seem right. Even though animation videos have higher audience retention and people engage more with such content, you cannot keep it long.
There’s always a sweet spot in everything we do, and animation is just like that. The length of the animation video essentially depends on the type of content being served. If it is a story, you can keep the video length up to 15-20 minutes, but it must be less than 5 minutes if it is a corporate animation. This might feel like cramming up all the information in a small time frame, but you have to keep your audience engaged too right.
Smaller videos that do the work are just fine, and most people like such videos. While animating, it is up to you to keep the video’s length, but always keep in mind the target audience.
Hiring animation video production services is the best thing you can do to create stunning videos. Working with specialists is preferable to trying out on your own and seeing your efforts go in vain.
