One category of art is murals. Many of these murals decorate the façades of buildings in multiple cities, sometimes considered as being part of an additional attraction for citizens. This is an art form of infinite possibilities, as the building façades act as blank canvases for the artists. In addition, they often choose central buildings with large walls, so there is plenty of space to cover.
This urban art emerged in the 60s. However, it would not be until the 80’s that it took off and positioned itself as one of the favorites. The murals painted on buildings were positioned as rejuvenating modern art and sometimes as protest art. It was associated with graffiti, although the only thing they have in common is that they are found on the facades of buildings. The technique is quite different and murals often require permission to be painted.
In many cities, there are some painted murals, and some are even found on the façades of public buildings. So, murals are no longer just art, but have also been used for several years as an advertising format. They can be compared to billboards because of their size, although they are more eye-catching and not as shocking because they are perceived more as art than as advertising if done well.
Murals as advertising media
Various brands have noticed that murals attract the attention of many passers-by because of their magnitude and scale. In the end, it is a piece of art exposed to the public, and by itself, because of its size, it will make people stop by to admire it. If you add that it is well-made and attractive to the public, it is a great means of exposure for a brand as it will impact anyone who stops to look at it.
For this reason, big brands have taken advantage of murals for their campaigns, carefully selecting façades of central buildings which can be seen from various points of the city. Brands also choose well-known buildings, public or attractive buildings with eye-catching features, to draw the campaign mural. Even the owners themselves offer them for sale and accept decorating them because they embrace this type of art and find it attractive.
New advertising media, such as muralism, are emerging as the years go by. Because in the end, marketing strategies are used in all sectors and each applies the one marketing tactic that best suits them. The travel sector resorts to marketing to remind you of the last trip you took and make you buy a ticket to return. The entertainment sector is increasingly turning to positioning. For example, some of the best online casinos in India appear on the first page due to strategic placement. Here players can find their favorite games, such as the classics or the most cultural games. In addition, the safest casinos have bonuses to get the most out of your money if you want to play with real money; otherwise, you can always play for free. All game apps are available for download from the App Store and Play Store, but most can be directly played in a browser.
Brands that have used muralism as an advertising tool
Big brands such as Coca-Cola, McDonald’s or Desigual have made use of this new digital advertising format on the rise. For example, McDonald’s campaign “Don’t go home hungry for McDonald’s” was one of the most resounding and applauded slogans in the cities of Argentina. The fast food company decided to paint a mural that changed as the week went by. They made a mural with the portrait of Marcia Brady (the Brady Bunch), and after a few days, they transformed it into the actor Danny Trejo, showing that when you are hungry, you are not the same person.
A mural is a creative idea in the world of advertising, which has a double benefit because you are attracting new customers and improving the brand image. Thus, you favor the community by giving a new image to the city and creating a new attraction landmark for tourists and its inhabitants. At the same time, you send the message of your campaign in an effective and fun way that allows it to be seen by all your target audience.