How Automated Messaging Services Can Help Businesses


Communication is the backbone of any business. You cannot expect your business to succeed without proper means of communication.

Back in the day, it was hard to get in touch with customers and other businesses. However, now thanks to the internet and other such technologies, you can communicate with clients and customers across the globe.

Digital communication has become an integral part of our lives. It only takes a few seconds to send a text message, image or video. Distance or borders are also nonexistent.

You can choose various tools to stay in touch with your customers. While social media is making giant strides, we cannot neglect the importance of texting and phone calls.

There are many companies offering such services. Let’s get to know more about the benefits of hiring an automated texting service for your business:

Advantages Of Automated Messaging Services

Smartphones allow you to not just send text messages and make calls but also to send and receive emails and browse social media platforms.

Thanks to apps, everything is now easier than ever. Plus, push notifications make sure nothing is missed.

You can use all this to your advantage and reach a wider audience. The two most common methods of communication are emails and text messages.

Here’s a small comparison of the two:

  • Email open rate: 20%
  • SMS open rate: 98%

SMS wins here as most people always have access to a phone but not always access to the internet.

Why Texting Is Best For External Communication

You can use text messages not only to communicate internally but also externally. Here are some reasons why it may be the best choice for external communication:

Scheduled Text Messages

Businesses can schedule text messages and send to customers on peak time, that too, all at once. It saves time and minimizes the effort.


Surveys help businesses know about customers interests and come up with products that are in demand.

Direct Communication

SMS allow businesses to reach customers directly, while also giving the option to respond.

Mobile App

Mobile apps can be used to manage campaigns and calculate results.

Why Texting Is Best For Internal Communication

You can also use text messages to stay in touch with all your employees. This can be very beneficial if you have a huge number of employees or several branches.

Here’s how you can use it:

  • Reminder- Use texts to remind colleagues about an upcoming meeting or event.
  • Scheduling Changes – Let employees know about last minute changes.
  • Payroll Alerts – Update employees on their payment schedules.
  • Appointment Scheduling – Allow customers to schedule an appointment quickly via text.
  • HR Notice – Send HR queries, notices, news, and updated policies via SMS.
  • Changes: Can use text messages and mass text to inform workers about all types of changes.

Tips For Text Messaging Campaigns

  • Opt-In/Opt-Out: Give recipients the chance to opt out of receiving messages. This may, however, not be required in case of internal communication.
  • Maintain Simplicity: Keep sentences short and stick to the 160 characters limit.
  • Hire Professionals: You can hire the services of a professional company to handle the job.

Concentrate on internal and external communication and you will see the benefits in no time.


About Author

Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. •

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