How to Become a Successful Real Estate Agent

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A career in real estate can be extremely rewarding. While many people often believe the career provides easy money, it requires much hard work to become a success story. Not only must you know the real estate market inside and out, but you must also be able to effectively talk to your clients, who will be integral to your success.

Fortunately, many people from different backgrounds have an opportunity to become a real estate agent. We are therefore providing tips on how to start a real estate career.

A Real Estate License

You cannot become a real estate agent without a license. You must, therefore, study hard to pass the test. It is important to prepare for the exam, so you have the best chance of success.

Have a Financial Backup

While you might dream of embarking on a full-time real estate career, it is important to note that you might not immediately make any money. It could take up to six months or longer to gain your first commission. We recommend embarking with the career part-time initially, keeping your day job for the first few months, or you should have savings in the bank to pay your bills.

Be Inspired

Many of the world’s most successful real estate agents had to start somewhere. Even the likes of Peter Marino was once a fish out of water, before going on to become a real estate guru and luxury architect.

As well as taking inspiration from real estate tycoons, you should also consider getting a mentor, who can provide the advice and inspiration you need to enjoy a flourishing career. There is more to real estate than simply being a good salesman or woman, so it helps to speak to someone who knows the industry inside and out, as they can point you in the right direction. For example, they can provide detailed advice on surveys, encumbrances, deeds, liens and title insurance.

Build an Online Presence

Traditional real estate agents might be the first people to tell you that you don’t need an online presence to become a success in real estate, but they are wrong. Many established companies manage to survive in the market due to word of mouth and referrals, but the industry can be a little tough for new real estate agents.

It is, therefore, advisable to build an online presence so you can successfully reach your target audience. Try to engage with potential customers on social media platforms, and you should also build an easy-to-use website so they can learn more about your services.

However, don’t disregard traditional communication methods either. You should take steps to call, mail or email potential customers – and don’t forget to encourage your loved ones to promote your services with their friends, too. Word of mouth can sometimes be your best friend in the real estate industry.

A real estate career can be both fun and rewarding. However, you should do your homework to pass the associated courses to gain a license. Don’t forget to have a backup plan in place, so you are financially stable when you launch your business.

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About Author

Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. CascadeBusNews.com • CBN@CascadeBusNews.com

1 Comment

  1. CBN,

    Great timing for this article!

    With economic growth, people find a career in real estate to be very tempting, but should be aware of the expense, training, and education needed to launch a successful career as a real estate broker. Today’s market and the growth it has provided has also increased the competitive environment, not just for the individual broker, but for the brokerages as well. Those who have marketing expertise, networking skills, proven systems and a solid company behind them will find the path to success much easier than those striking out on their own, or with a company that may not be dedicated to the success of the individual agent.

    Mentor programs, an online presence, organization an most important… self discipline, are all key ingredients in becoming a real estate professional.

    Most brokerages will charge a percentage of each commission earned, and with some companies, a broker will never “cap out”… and that can very expensive. Be sure to do your homework, interview both agents and real estate companies, read Zillow Reviews, learn as much as you can before taking the leap!

    Blair Jones
    The Bend Life
    Premiere Property Group LLC
    1133 NW Wall St., Suite 104
    Bend, OR 97701

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