Best marketing strategies to keep in mind


Digital marketing is booming, and even if you’ve learned to blog and managed to create a strong presence for yourself, it’s not all about having a great online presence that makes a difference to your business. Just like in the offline world, working with digital marketing requires a strategy to get results. Every year, digital marketing strategies are renewed as the market is constantly updating, requiring professionals to adapt to the new consumer model and find new ways of doing business in the digital environment.

With this in mind, we bring you some digital marketing strategy ideas for you to know the best ways to go further and take your business to another level.


One of the best ways to attract audiences to your digital platforms is through well-advertised content. Content marketing is an organic traffic strategy in which you offer quality content that interests and generates value to a certain type of audience that will always be visiting and interacting with what you publish.

Therefore, more than learning how to create a blog, you have to plan the content, both on the web and on social networks. You must discover the niche, define the target audience and create an editorial line so that the content created is really relevant. It’s also important that you also reflect on whether this content would be considered really valuable to a certain group of people.

It is also important to go deeper into the topics, create an authoritative profile and diversify the form and means of distribution of this content. This means using different formats, such as texts, videos, images, e-books, podcasts and others with content marketing tools. This way, you can keep your audience more engaged with your brand.

  1. SEO

SEO is another way for you to make your content more accessible for search engines. This means that your site will be easier to find when someone does a search for a related keyword and it can appear in the top positions as a result.

Appearing in the top positions of a search is essential for a site to receive more visits and be better known, and this is the content that is viewed with more credibility by the online research audience. Therefore, it is very important to optimise your text so that it is easily found by search engines.

If you already know how to create a blog, it is essential that you learn and keep up to date with the rules of SEO, because if you are not present in the search engines, it is very difficult for those who do not yet know your work to find you organically.


Customer loyalty is a concept widely used in marketing, a concept that refers to the growth and retention of a company’s or brand’s customers. However, this term does not stop there, it goes much further. It involves strategies and techniques that seek to create long-lasting relationships with repeat customers, with the aim of turning them into ‘loyal customers’.  Put another way, we can say that customer loyalty aims to ensure that a consumer who has previously purchased a product or service returns to become a repeat customer.

Loyalty does not distinguish between sectors and each has its own methods. For example, a dental clinic offers a personalised service as well as a discount on some of its services. Another good example is the casino sector, where well-known brands such as Rizk offer a wide variety of opportunities for the player to enjoy. The selection of online casino games at Rizk is definitely one of the best on offer whether it be slots or table games. In addition, it offers live entertainment for a casino-like experience. Now, it builds customer loyalty through constant offers and promotions on its Wheel of Rizk. It awards spins according to the merit of each player and levels them according to their luck on the wheel.


Having a presence on social networks is essential for your company to be seen on the Internet. Today, social platforms are where people spend most of their time online, so your brand needs to be where people’s attention is.

Therefore, you should use content marketing not only on blogs, but on all platforms where you are present. Each network has its own language, so you must adapt your content to the network you’re involved with so that it is well positioned and attracts attention in the medium, making it truly relevant to the viewers.

Take advantage of this to create forms of interaction and develop a greater relationship with your followers through social networks, responding to comments, private messages and creating attractive videos, etc.


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Founded in 1994 by the late Pamela Hulse Andrews, Cascade Business News (CBN) became Central Oregon’s premier business publication. •

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