If your company or brand is not using video marketing already, you’re definitely missing out on a superb opportunity to connect with a bigger audience. Video is big (and getting bigger). YouTube has more than 4 billion views a day; if you’re not on YouTube, sharing great videos that users really love, you’re definitely missing a lot – and I do mean a LOT – of potential customers and opportunities.
Most companies who already use videos to market their products and services aren’t necessarily using this new media to its fullest either. There are still so many tutorial videos and product overview posts on video sharing platforms. Although these types of videos are often needed, there are more creative ways to use video marketing today. We’re going to cover some of the best ways in this article.
Branding and Storytelling
Every brand wants to be at the top of their customers’ mind. It takes more than just some advertising campaigns and a good internet marketing strategy to really connect with an audience. That said, you can accomplish the same goal more easily through video content and video marketing in general.
Instead of focusing on products or the brand itself, what you need to do is push forward the many stories behind the brand. Who are the people behind your services? How was the product you’re selling developed? Who are the people involved in the development stages? More importantly, what are their stories?
These seemingly simple key messages can have profound impacts on your branding and positioning. The goal is to give a human feel to your brand; a face (or faces) that allows viewers to really connect to the stories you’re telling.
Naturally, packaging these stories is just as important. A series of cinematic videos that tells a story of how your latest app was developed, for instance, can really get viewers engaged for as long as you want them to. Perfect execution is key, so don’t hesitate to invest and work with the best video production service provider in Tampa Bay to get the message across.
A New SEO Instrument
Yes, you read that correctly. The technologies behind video sharing have grown rapidly these past few years. Videos are now searchable and can greatly help with your company’s online presence. When you post a video on YouTube, for instance, you can add tags, keywords and descriptions. You can also add captions and make the video even more suitable for SEO. A link to your landing page and a consistent branding on all videos you post are among the elements you need to use.
As you post more videos and add these elements to them, you’ll start seeing the impact video marketing has on your SEO efforts. Do a quick search on the keywords you place on those videos and you may see one or two (or even several) of your videos appearing at the top of the search results.
It is not surprising to find Google and most other search engines prioritizing video content. Users want more of them and search engines are only too happy to oblige. Google, for instance, gives YouTube videos really high ranks. As your video gets more views, the chances of it appearing at the top of search results get even higher.
Creative Tutorials and Informative Videos
We’ve talked about how most brands and companies stick to good old-fashioned product videos and tutorials. Users are searching for so much more than just product descriptions or walkthroughs, but that doesn’t mean these types of videos can’t still be useful. In fact, with a little twist, you too can host a series of tutorials to push your brand and your products further forward.
The one thing to avoid is creating a one-way, traditional tutorial video. We’ve moved past that for sure. Instead of a traditional tutorial video, try inserting the same tutorial into other video content that users actually love. You can work with influencers or start your own series of videos based on the market segment you want to reach.
Here’s a good example. Casey Neistat is big among teens. He does a daily vlog on YouTube and has more than 3 million subscribers already. Brands love working with him for a particular reason: he has a way of conveying the necessary messages without making them sound like an ad or boring.
You too can take his approach and work with influencers of your choice in pushing tutorials and other valuable content. Instead of actually making a tutorial video, the content can be integrated into a vlog, a travel video or another form of interesting content that the influencers’ audiences love to watch.
It’s really that simple. With these ideas on how to use video marketing more effectively, you will be able to maximize the benefits of this media and get so much more in return.
