(Photo | Courtesy of Avid Hard Cider Co.)
Blake’s to Acquire Operating Assets to Accelerate National Expansion Plans & Distribution Footprint for Both Brands
Michigan-based Blake’s Hard Cider (BHC) plans to expand its presence and production to the west coast by entering into an agreement to acquire the operating assets of Avid Hard Cider Co. based in Bend. The announcement was made today by Andrew Blake, founder and president of Blake’s Hard Cider, the Midwest’s largest craft cidery and Sam Roberts, co-founder and CEO of Avid. Terms of the deal were not disclosed.
As part of the deal, a new entity, Avid Cider Co., LLC will be established by the two organizations which will assume the existing production facility’s and tap room’s leases, and acquire all equipment, inventory, recipes, distribution agreements and overall brand properties. BHC and Avid will continue to produce under their respective brands and consumers of both hard cider and hard seltzer beverages can still expect to find and buy their favorite varieties. Avid will continue to serve the local communities, distributors, retail partners, bars and restaurant in a seamless manner and continues to be committed to creating its hard cider using sustainably sourced local fruit and ingredients.
A key driver behind the investment, which is part of BHC’s five-year national growth strategy, is to proactively meet the increasing hard cider demand nationally while responsibly producing and sourcing its product. The entry for BHC, which is currently available in 22 states, into the Pacific Northwest’s notable cider market and culture will now provide access to a production center located where an abundance of apple varieties grows.
“Blake’s Hard Cider has been on a rapid growth trajectory, catapulting into the top six U.S. ciders in both sales and volume and we are confident that the timing is right to expand our footprint and compete nationally,” said Blake. “Like us, Avid is family-run and has stayed true to its roots of producing high quality, locally sourced cider. By leveraging both our established distribution channels, we will collectively grow both brands in an authentic way.”
For Avid Cider Co., the second largest cider producer in Oregon and a top ten selling brand in the region, the investment will result in additional capital and resources to further strengthen and develop the company throughout the Pacific Northwest. “Our shared vision with Avid’s founders is to increase their presence on the west coast and Blake’s Hard Cider nationwide,” said Blake.
Avid Cider is distributed in Oregon, Washington, Idaho, Nevada, Montana and California. Roberts will remain in her position as Avid’s CEO, while Dan McCoy, co-founder, will serve in an advisory role focusing on sales and marketing and the high growth Seven Peaks hard seltzer brand.
“We are excited about the future of Avid Cider Co. and working together with the Blake’s Hard Cider team who will bring a new level of energy and ideas to our company and employees,” said Roberts. “We’ve both built respected brands with many common approaches to quality and integrity in our products and service and we look forward to partnering to achieve our common goals. And I also must thank The Meriwether Group who served as our financial advisor for navigating us through this partnership.”
About Avid Cider Co.
Inspired by the landscape, culture and the abundance of fruit in the Northwest, family-run Avid Cider Company, is dedicated to creating hard cider and hard seltzer using sustainably sourced and local ingredients. Avid Cider Co. was founded in 2013 as a result of the dissatisfaction with the lack of variety and excessively dry or cloyingly sweet ciders available in the market place. We saw the opportunity to create hard cider that better balances the elements of a flavor profile and satiates our thirst for a cider that is “just right.” With our roots in Bend, Oregon, the heart of the PNW, we have the privilege of seeing our apples fresh pressed and fermenting within the same day; we are on a mission to bring out the best of the Northwest with our clean, natural and locally sourced cider. In 2019, Avid Cider Company launched its hard seltzer line Seven Peaks.
About Blake’s Hard Cider Co.
Blake’s Hard Cider Co., established in 2013, is an independent, family-owned and operated craft cidery. Located on a 1000-acre orchard in Armada, Mich., Blake’s Hard Cider was founded on the values of its more than 75-year farming roots. By growing, pressing and fermenting our own apples on our farm, we’re able to proudly and consistently produce a truly authentic and uncompromised craft hard cider experience. Blake’s Hard Cider’s success and growth has been driven by creating adventurous flavor profiles such as Mango Habanero, Triple Jam and Caramel Apple. Its line-up has expanded further to include the industry’s first 100 calorie Lite Ciders and its rotating #KinderCider Series to support and raise awareness for social and environmental issues and organizations which share Blake’s values.
