The best branding campaigns in the world are so successful that their logo is enough to draw in a crowd. In some cases, this logo does not even have words associated with it, like the McDonald’s sign or Nike’s logo. You see just the image itself, and you already know what the company is, what you associate with that company, and perhaps are tempted to visit your local store. Branding is critical for every company because it is a way to advertise without saying anything, simply through the power of brand association. If your branding is not clear, memorable, or well-designed, however, you lose the opportunity to cash in on the power of branding.
Be in Control of Your Narrative
Branding uses the power of visual expression and symbolic messages to convey stories, values, and even the tone of your business in a split second. Branding is also so much more than your logo. Your branding exists in your design choices, your social media feed choices, your digital persona, your website, your stores, and even your office spaces. Your branding can be found in the color pallet you use as a company, it can be found in the specific idiosyncrasies you use in your public messages, and it can be found in every design choice you make. Therefore, this is why to be full control of your narrative and what people say and think of you, you must ensure that every element of design in your company reiterates who you are, what your values are, and what tone you want to convey to your audience.
Expand Your Branding into Experience
Your branding isn’t just a passive experience, either, and working on how you can expand your branding message into a physical experience is a critical aspect to any company’s success. A strong example of this is in the restaurant industry. You need to create an experience for your customers who are dining in your establishment, and if you are a chain, this experience must be recreated amongst your different locations. The same principles apply to the other side of your business as well. If you think that branding is wasted in an office space, think again.
The quality of the environment that your employees work in plays a critical component to how well they work and how happy they are working with you. By expanding your branding into the office space, and hiring a 360 Degrees professional to redesign the space so that productivity and branding are at the forefront of your design, you can have a flawless and innovative office space. This will provide several benefits, from increased productivity, increased wellbeing amongst your employees, and evoke a sense of pride. You want your employees to enjoy what they are doing and to believe in your company. You want your success, to be their success, and feeling as one with your company can help them build a closer relationship with you.
Be Memorable
Above all else, however, you want to be memorable. This does not mean that shock tactics work, but rather that great design will go a long way towards making a long-lasting impression. Your branding choices should be apparent wherever you look, from your digital presence to your office, to any physical store or pop-up. The more powerful your branding, the more it will work towards making you a household name.
