Most businesses are growing globally bringing about the need for business translation. As a business owner, have you ever thought of your company’s press release being read worldwide or having overseas clients in your business? Most companies are translating their content for international audience maybe for facilitation of foreign business partnership or to expand their markets to global consumers. Whatever reasons they have, they have to understand the type of content translated, and for whom it’s being aimed.
Business translation services can either impact your business positively or negatively because a low-quality translation can give clients a wrong impression about your business. They are implying that poor quality affects your branding adversely. But, after the introduction of business translation services, most companies reviewed on cost services the same as they will do to any other form of business expenditure. Should you list search service as a cost or an investment? Price is the necessary expenses required to do business meaning that the benefits of that cost will result in business profit. On the other hand, investment is simply an asset purchased where businesses expect it to appreciate and become more beneficial in the future.
Before going for a translation service, you should understand the type of translation service that you need for your business, for instance, is it Website globalization, software localization or document translation services? Some services can translate some few sentences while others can convert the whole website content so you should understand your translation options. There are various factors to consider when viewing your translation services as a cost or an investment and in the below article we focus on translation as an investment.
Technology
A business has a choice to make when it comes to scalability, quality, and timelessness. For instance, if you decide to use the simplest and cheapest route of translation, it is clear that the translation service for your business is a little more necessary for your business. But, if you spend more of the time to select a worldwide express – document translation services that make use of modern technology in terms of editing and proofreading, then you have made a translation investment. And with such agencies, you tend to benefit from more returns from the investment which is what most businesses need. Moreover, professional agencies love to adhere to the turnaround time thus having a strict deadline. If the turn around time does not meet your service demand, then such agencies accept penalty clauses if there is any delay caused, which is a benefit also to your business.
The type of technology used to reduce the maximum time required to translate a document is the computer-assisted translation(CAT). It also gives you an added advantage whereby you can add lexical glossaries and translation memories to speed up the process. These imply that it will reduce upfront costs and speed up the marketing period thus reducing the manual tasks. The advantage of CAT is its ability to maximize business projects scales even if the documents translation is to a single or many languages.
Localization
A translation may be construed as cost if they are nonspecific and generalized. However, localizing your content gives you an expectation that if you get it right after spending lots of time restrict the contents may lead to positive results. When talking about content localization, we are looking at some of the large concepts like trans-creating axioms and as small as date formatting. Take, for instance, a marketing campaign scheduled to take place on 3/7/2018 may not receive a positive return on the investment if the lunch is on March seventh. But, locals read it us third July meaning there was no plan for the march seventh whatsoever which can be very harmful to business.
Accessibility
English is an international language that all countries in the world use, but, it is unfortunate that less than 30% of Internet users use English on the web. Although it is an international language, almost two billion of the world population speak English, and in a research data conducted, the rate at which people purchase goods sold in their language is triple to the amount sold in the English language, which is why it gives you enough reason to translate your company’s information. Also, translating your business website to different languages gives you more opportunities to interact with the consumers directly thus boosting your business. However, the cost of a poorly translated site may outweigh the benefits you tend to explore in your company. Therefore, for a good quality business with various business translation services, you should seek a translation service that represents your target language, your products, and the target culture to enjoy the maximum profit.
Costs
The cost of a translation service should be the last factor that a business considers. These are because effective communication in any business is essential for the consumers and clients to avoid misinterpretation of the translated information. And that being said, some translation agencies can lure you to unbelievable quotes that are not necessary for your business. Investing in such agencies can be costly as their services may be inferior thus affecting your business. Also, agencies that tend to charge higher may be costing you more than the expected amount for the type of translation service necessary for your business. Which is why by seeking a professional service that uses modern technology to handle business translations is essential for your business.
Business translation services are becoming very competitive in today’s market, but if you understand the difference between a translation cost and an investment, then you will benefit from the service no matter the situation. Also, deciding on whether the translation is an investment or costs its a matter of personal perspective, if you use shortcuts then you expect minimum profit but taking time to invest in the translation service will surely generate profits that will also sustain your business in future. You should understand what you expect from a translation service and your needs before spending on them.
