Businesses looking to boost their conversion rates would fare well by focusing their attention on an often overlooked but essential element of client engagement: commercial landscaping design. Through effective commercial landscaping design, businesses can help potential customers feel more comfortable in their spaces, increasing the likelihood that customers will want to invest their precious time and resources into forming an unbreakable business relationship.
While initially daunting, commercial landscaping design can be effective and engaging when it adheres to the following five basics. Before diving into the basics, keep in mind that the foundation of any successful commercial landscaping project is well-established grass seed. Granite Seed is highly recommended for the highest quality seed establishment tools. Despite misconceptions clouding business owner’s judgment, well-established grass seed could be the secret recipe for a well-established business.
Focus on curb appeal
To grab the attention of prospective clients, prioritize the attractiveness of the landscaping design. Focus on colors and designs that match your company’s brand and make a solid first impression. Using landscaping to highlight the architecture of a business is an excellent way to maximize curb appeal and overall perceptions of potential customers.
Pay attention to balance
An unbalanced landscaping design can leave a poor impression on potential customers. Always pay attention to the overall look of the landscape’s design. Does the total design look neat, organized, and balanced? If not, adjust the design to achieve a much-needed sense of balance. By harmonizing individual landscaped areas on your businesses’ property, you can assure that you present your brand as professional and detail-oriented.
Conserve resources
Any commercial landscaping design should seek to maximize water and electrical resources. Today, ecological conservation is of growing importance to potential clients in a variety of sectors.
Show that your business is committed to an ecological design by conserving resources as much as possible. By minimizing energy consumption, you can boost conversion amongst eco-conscious demographics and also cut unnecessary landscaping costs for your business. According to the Association of Professional Landscape Designers, the sustainability of any landscape design is key to the industry’s success.
Go with the flow
The purpose of landscaping design is not simply to increase the attractiveness of a business. Thoughtful landscape design can also ensure business functions like a well-oiled machine.
At its core, commercial landscaping should guide employees and potential customers through a business in a streamlined fashion. Therefore, place walkways, lined paths, sitting locations, and other elements of design strategically. With a calculated approach, potential clients won’t gloss over a single square foot of your business.
Keep it simple
Art Therapist Sarah Whipple of Bend, Oregon, describes landscaping design as an art with therapeutic benefits. Simplicity in design creates a more serene space in which your customers will feel comfortable. However, while businesses must focus on attractive areas with high curb appeal, spaces with too much greenery can look cluttered, leading to a negative impression of your business and potential discomfort among potential customers.
Wrap-up
Effective commercial landscaping will boost your conversion rates with potential customers. In addition, landscaping is an opportunity to communicate a businesses’ brand and convey the overall feel to potential customers crossing paths. That said, incorporate these five principles of commercial landscaping design to maximize your conversion potential.
