Are you looking to give your retail business a much-needed boost? Do you feel that your store is still stuck in the dark ages? Does your store need a makeover that won’t have a serious effect on your finances? There are a whole range of affordable solutions for your retail business that need not cost a fortune, plus it provides you with a great opportunity to apply some creativity to your workplace. From incorporating signage to reviewing your lighting, adding some gadgets and technology to improve your displays or even using your goods to tell your customers a story, read on to discover our tips on how to create a modern retail display.
Luxury Lighting
Making a few small changes to your store lighting can be used to accentuate and improve your displays, and give your space a modern edge over your competitors. Decide what sort of look and feel you want for your retail space – are you selling a high-end good or an experience? Lighting is a great place to start to help influence your customers’ buying decisions. Your primary lighting (or in-store lighting) should also be reviewed too – you don’t want to literally leave your customers in the dark!
Space solutions
Even if your business is small and perfectly formed, it’s important to remember that an eye-catching merchandise display will help give your store a memorable look and feel. Using slat boards means you can quickly transform even the coziest of spaces and provide a whole range of alternatives for displaying your merchandise. With a range of finishes and colors, who said style and modernity needed to be out of your price range?
Stories and signage
Have fun with your signage and tell stories around your store! No matter the size of your business, signage is a big, bold way to keep your customers interested in your goods while making sure they can find what they are looking for. However, signage won’t work on its own; keep this in mind when choosing your lighting options and rethinking your product displays. Use your range to tell a modern, unusual story – remember when using product grouping that odd numbers work best. Be bold and take risks, it will keep your shoppers coming back for more.
Wonderful window displays
You might think that window displays no longer matter, well think again! Remember your window display is your customers’ first point of reference and will influence their decision to even enter your store at all. Just as in your store, keep your displays free from clutter. It’s also the one aspect of your store that you should be changing and rethinking each and every month. Don’t just be restricted by your window frame either. You could even consider adding some color on the external walls, incorporating different lighting and texture and using the seasons or a top seller as a key feature. You don’t need to be an interior designer, let your products do the talking.
