Photo by Marvin Meyer on Unsplash
In today’s world, it seems possible to do almost everything online. From the popularity of dating apps to the rise of the online casino, our daily lives have been transformed by the dawn of the internet. In fact, this shift has been so substantial that it’s even referred to as ‘the fourth industrial revolution’.
It’s no surprise, then, that digital transformation is often cited as the business world’s top priority for the coming years. In the race to keep up with the competition, increase their exposure, and ultimately win more customers, companies from banks to small businesses are all keener than ever to get online.
But if your business isn’t online yet, you might feel unsure whether increased digitalisation would be a good move for you. Nobody wants to invest a lot of time – and more importantly, money – into a process which might not pay you back. Going online isn’t necessarily straightforward, so if you want to learn more, read on. We’ll be explaining some of the key benefits to joining the web, in order to answer the question: does my business need to be online?
Increased customer base
Besides your own, can you name any businesses which you know for a fact aren’t online? You’re probably struggling. As a general rule, companies which choose to keep their operations purely in the non-digital world are hyper exclusive – think elite agencies which don’t accept unsolicited submissions. This is because businesses which thrive on customers (the more the better) can benefit hugely from the increased exposure which going online can bring.
Depending on the nature of your business, setting up a website and starting to operate on the web is a great way to boost your outreach and start targeting customers from all over the country (or even the world!).
Deeper customer insights
Being online gives you access to a whole host of software, all of which is designed to boost your business strategy. From Google analytics which can monitor web traffic and conversion rates to email platforms which can carry out split testing, these tools are invaluable weapons in any business’s arsenal.
Imagine being able to step into your customer’s shoes, find out what crosses their mind when they encounter your company, and analyse their buying decisions in real time. Specialist software enables you to do all this and more – unlocking a new world of insight that’s guaranteed to shape the way you do business.
Photo by Luke Chesser on Unsplash
Better resilience
The digital world may seem to move quickly, but our reliance on the internet isn’t going anywhere. Moving your business online is an excellent way to protect your company from the changing habits of US customers, as more and more people rely exclusively on the web for their shopping, trading, and entertainment.
Online vouchers, free slots, discount codes in exchange for subscribing to a newsletter – the online world offers consumers an array of incentives which keeps them coming back for more. By putting your business online, you can win customer loyalty with virtual rewards which enable you to secure sales at little operational cost to you.
As the digital world unlocks new possibilities for both companies and consumers, the real question should be: can your business afford not to go online?
