Amazon was the first e-commerce site to solve the first product online. Since then, it has been over two decades and the total market value of eCommerce has risen over the $2 trillion. Ecommerce was able to revolutionize e-commerce. With the integration of the technology, eCommerce was able to cope up with the everchanging demand of the audiences.
When the first eCommerce business started, it was restricted in many areas. But today, there is every possible tool at your disposal to make your customer’s shopping experience extraordinary. All these past decades, e-commerce has taken advantage of the new technology to improve themself.
If you are still into eCommerce and want to know the current trends that might the game-changer for the e-commerce site, then just stick with us for more few minutes.
Why E-commerce are trends are important?
Ecommerce business has become extremely competitive, so the companies are trying their best to incorporate the best technologies to stay ahead of their competitors. Yes, it can be that you are one of the oldest platforms on the eCommerce platform, but the age does not matter. The only thing matter is that are you able to what audiences need the most?
To know what your audiences need, you need to keep a constant eye on the currency e-commerce trends and new technological innovations that you might be able to integrate in your eCommerce website.
As we move towards the future, it becomes more important to look out for the new trends. The current generation lives more on trends than on needs.
Top E-commerce Trends
We all use e-commerce platforms to make most of our purchases. We all are enjoying the current features. But what if there are other features that are waiting to be explored. That sounds interesting, right? Let’s have a look at the current e-commerce trends that might be the game-changer of the eCommerce in the near future.
1. Mobile shopping
Mobile has been a game-changer for the marketer and e-commerce. It has been seen that since 2106, the sales using mobiles have increased by more than 20%. And it is expected that by the end of 2021 it will increase over 73%.
These figures clearly show the future of eCommerce. If e-commerce really wants to be successful, they need to start focusing on mobile-based users.
2. Artificial intelligence
Artificial intelligence has now become an inseparable part of the eCommerce platforms. And it is estimated that the yearly investment in AI for the e-commerce site will be more than $7 billion by the next year. This shows how retailers are using the AI for personalizing eCommerce for better customer experiences. It is estimated that the number of the user making purchases with the mart speaker will increase to 55% by the end of 2021.
3. E-commerce after COVID 19
COVID 19 is undeniably the biggest impact on e-commerce. The international called lockdown to break the pandemic chain, the government has called off all the stores and shops to stop the social gathering of people. This has given the e-commerce a one in a lifetime chance to spread its reach to the audiences who have never consider shopping from the eCommerce platforms.
The positive impact of the COVID 19 on e-commerce was so huge that it left the other small stores and shop empty-handed. It is also possible that by the end of 2020, more than 1,00,000 might be forced to shut its doors.
Final Thoughts
The technologies are changing every day and so does the behaviour of the audience. To cope up with such changes, it is better to keep an eye on the e-commerce trends. But remember that no matter whichever trend you try to adopt, be very proactive with that. If not, it can backfire as well.
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